Event Strategy & Design
Webinar: Digital Event Strategist Course Online Open House
View our video conference for an overview of PCMA’s Digital Event Strategist Course. Here’s where you can get answers to all our questions about the DES certification.
How to Help Those in Hurricane Dorian’s Path
With Hurricane Dorian bearing down on the Southeastern United States, the PCMA Foundation on Friday was calling for donations to its Industry Relief Fund, which helps members of the events
Creating Unexpected Experiences Using Event Spaces
A film competition shot at a hotel served a dual purpose: to celebrate the local filmmaking community and showcase how the property’s event spaces can be imaginatively transformed. Here’s how it worked.
Sci-Fi Fans, Scientists, and More Gather at AlienCon
The convention draws a diverse group of science-fiction fans, ‘Ancient Aliens’ enthusiasts, and the simply curious to explore unexplained phenomena — and it takes the same tack with speakers, inviting journalists, investigators, researchers, and scientists. Next month, it touches down in Dallas.
What to Include — and Skip — When Collecting Attendee Data
Velvet Chainsaw Consulting’s Dave Lutz suggests you hone in on five buckets to refine your customer-intelligence strategy.
The Braindate Story: Unlocking Collaborative Learning at Events
Christine Renaud, CEO of e180, shares what she has learned about collaborative and peer-to-peer learning from how professionals interact using the company’s Braindate platform — including how to flip the traditional teacher/student model.
How to Attract Gen Z to Your Events
Event marketers have focused on how to engage millennials, but now Gen Z is entering the workforce. What are your best ways to get this new generation’s attention?
New Study Spotlights How Socio-Political Changes in Europe Impact Events
Event professionals in Europe and the U.S. are feeling uncertain about the global economic outlook, as well as how social and political changes will impact their events, according to research conducted by the Strategic Alliance of the National Convention Bureaux of Europe.
Word Up: Takeaways from Destinations International 2019
As its member CVBs battle funding issues and face media scrutiny, Destinations International shared at its annual convention a new lexicon for them to use to help transform their public positioning.
Embracing a ‘Mind Shift’ in Event Security
Over the past decade, security risks have moved to the top of agendas for event organizers, CVBs leaders, and convention center general managers. In some cases, the conversation about safety
How the Australian Marine Sciences Association Went Plastic Free at Event
The Australian Marine Sciences Association members know all too well how single-use plastic is polluting the world’s oceans — which meant they had to do more than talk about it at their annual event. Here’s how they pulled off a plastic-free conference.
Climate Debate: Caring for the Planet vs. Flying to Conferences
Climate activists are looking to ground air travel. Here’s why the business events industry should take notice.