With Hurricane Dorian bearing down on the Southeastern United States, the PCMA Foundation on Friday was calling for donations to its Industry Relief Fund, which helps members of the events industry affected by disasters, including catastrophic storms.
Dorian, swirling in the western Atlantic, was expected to make landfall in the Florida/Georgia area over the holiday weekend. On Friday, every county in Florida was under a state of emergency.
After collecting donations — all of which are distributed to affected areas — the PCMA Foundation will work with the SEARCH Foundation to arrange to provide any required assistance to those in need.
“We won’t know the full extent of the damage from Hurricane Dorian until the storm passes, but we are prepared to assist members of the events community that are affected,” Meredith Rollins, chief community officer and executive director, PCMA Foundation, said. “We want to make sure that we are acting as fast as we can to accelerate the rebuilding and recovery efforts.”
For event professionals who live in the U.S., donating can be done via smartphone. Text 41444 with prefix “RELIEFFUND,” the dollar amount, your first name and last name — e.g., RELIEFFUND 50 Jane Doe. Then, confirm the payment processing via a link.
It’s not the first time the PCMA Foundation has played a role in helping victims of catastrophic events. After previous hurricanes and fires caused extensive damage, the organization distributed nearly $34,000, including Industry Relief Fund donations and foundation funding, to individuals in the industry. Most recently in 2018, the PCMA Foundation distributed $10,000 in funding and donations in support of events industry professionals affected by Hurricanes Michael and Florence and the Camp Fire in California.