Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

12 Takeaways From HIMSS’ Successful, Fully Vaxxed Conference

Expert advice, scenario planning, and clear communication played vital roles in HIMSS’ ability to safely host close to 20,000 health-tech professionals in Las Vegas in August.

BY Jennifer N. Dienst September 13, 2021

The Dark Side of Contactless Check-in

The front desk is where hotel guests may have their only exchange with an employee. But digital check-ins, a trend that has taken off during the pandemic, does away with that interpersonal aspect — and makes it easier for potential human trafficking to occur.

BY Michelle Russell September 10, 2021

Vaccine Spotlight Webinar: Understand the Science

The COVID-19 vaccines have been out for months, but some are still skeptical. Misinformation surrounds us at every turn, so returning to face-to-face events with confidence can be difficult. That is why we have asked Dr. Robin Patel, the Director of the Infectious Diseases Research Laboratory, back for a PCMA webinar.

BY Robin Patel, M.D. September 9, 2021

A ‘4 Cs’ Framework for Omnichannel Events

On Maritz Global Event’s podcast, Google’s global events account manager, Megan Henshall, outlined four pillars for designing engaging events — digital, in person, and hybrid.

BY Michelle Russell September 2, 2021

PCMA Future Event Masterminds: Brand Presence

Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Ameerah Saine was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the best in business.

BY Ameerah Saine September 1, 2021

PCMA Future Event Masterminds: Re-purpose Content

Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Joshua Butler was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the best in business.

BY Joshua Butler September 1, 2021

Webinar: Power, Voice, & Choice: A Discussion of Self-Exploration & Equity

Tanya Gibson the VP of JEDI & HR for BBBSA, explores how to build your awareness and equity “muscles” in this guided discussion about diversity, inclusion and impact. Become a better ally, advocate, and activist through self-discovery, honesty, and some hard truths….that will build you up without tearing you down.

BY Tanya Gibson August 31, 2021

How Planners Are Customizing Hybrid Events

Responses to our COVID-19 Recovery Dashboard surveys show how models for hybrid events continue to evolve while one thing remains the same: One size does not fit all.

BY Barbara Palmer August 30, 2021

Health-Care Workers Split on Attending Digital and In-Person Conferences

A recent LinkedIn poll revealed that the majority of medical professionals are comfortable attending conferences this fall, even with the surge in COVID cases due to the Delta variant — but only with safety requirements in place.

BY Michelle Russell August 26, 2021

7 Change Actions Webinar: Measure and Deliver Value Through the Power of Data

Analytics and insights can help you discover and understand your key audiences. It can also help you create memorable, targeted, and successful events, experiences and other solutions that answers their needs, boosts your brand, and ultimately delivers revenue and brand loyalty.

BY Johna Burke August 24, 2021

Webinar: Reimagine Virtual Event Storytelling through Extended Reality

Streamed live from AUX Immersive Studio in Singapore, join this webinar to build a practical understanding on Extended Reality (xR) and unlock new ways to engage your audiences with virtual event storytelling.

BY Darren Chuckry Nicholas Chan Nicholas Tan Eelynn Tan Cesar Caceres August 24, 2021

Association Finds Itself ‘In the Center of a Perfect Storm’

As the Delta variant causes COVID-19 cases to surge, organizers are scrambling to rework their meetings and events. Here’s how one organization is adapting its conference to ensure compliance and confidence.

BY Jennifer N. Dienst August 23, 2021

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA