Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Getting the Timing of Virtual Events Right

How can virtual meetings accommodate attendees joining in from different time zones? Members of the PCMA Catalyst community recently discussed options.

BY Convene Editors August 24, 2020

How a Marketing Guru Markets a Virtual Event

Internet Marketing Association will attempt to break a Guinness World Record for the largest attendance for a virtual marketing conference. The association is banking on a drawing for a Tesla Model 3 and $100,000 in merchandise — plus free registration — to incentivize a crowd.

BY Jennifer N. Dienst August 24, 2020

Are Virtual Events Enough?

Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear. 

BY Chantal Sturk-Nadeau August 24, 2020

How Will Our Future, Post-Pandemic Cities Take Shape?

Some initiatives are pointing the way to greener, healthier, more resilient — and more equitable — cities.

BY Michelle Russell August 19, 2020

Turning an In-Person, One-Off Event to Online All the Time

The United Fresh Produce Association made its annual convention into a digital experience and ‘built a year-round convention center’ for commerce, engagement, and learning. Here’s what’s worked and what hasn’t.

BY Jennifer N. Dienst August 18, 2020

What Skills Do You Need? Depends on Where You Are

PCMA’s COVID-19 Recovery Dashboard surveys offer insight into where planners and suppliers think the business events industry is headed. Here’s a look at how the results of the July survey compare to the same survey, also from July, in the APAC region.

BY Michelle Russell August 14, 2020

Keeping a Fully Planned In-Person Program Intact Online

When the Society for Industrial and Organizational Psychology was forced to quickly move its in-person event online for its first virtual conference, organizers’ biggest concern was how to preserve 1,500 peer-reviewed and -accepted presentations.

BY Casey Gale August 12, 2020

More Than Child’s Play: The Toy Association Launches Three Virtual Market Weeks

The Toy Association offers an affordable digital alternative to an in-person event, bringing together toy manufacturers (sellers) with specialty retailers (buyers) before the 2020 holiday season.

BY Danica Tormohlen August 9, 2020

5 Ways to Make Digital Events More Responsive to Audience Needs

From staffing requirements to keeping participants engaged, here’s what The Ortus Club has learned in short order about virtual audiences.

BY Convene Editors August 6, 2020

What ‘The Voice’ Australia Can Teach Virtual Event Producers

When COVID-19 travel restrictions prevented mentors Boy George and Kelly Rowland from returning to Australia for the live shows, producers introduced a few workarounds — which may inspire ideas for hybrid event organizers — to make them seem more like they were on set.

BY Curt Wagner August 3, 2020

A Help Desk Zoom Room and ‘Kazoom’ Prove a Hit With Virtual Attendees

A joint annual meeting moved — where else? — online, using two tools to streamline communication, and a swag item to perk up virtual social hours.

BY Jennifer Dienst July 30, 2020

Webinar: Keeping Everyone Safe When We Return To Face-to-Face

Our panel of experts is here to answer the top questions about what the return to events will look like in order to keep everyone involved safe according the research their organizations have done, as well as standards planners should look out for when deciding on their next meeting venue.

BY Vito Curalli Michael Graham Desirée Knight Michelle Neely July 29, 2020

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