Event Strategy & Design
Getting the Timing of Virtual Events Right
How can virtual meetings accommodate attendees joining in from different time zones? Members of the PCMA Catalyst community recently discussed options.
How a Marketing Guru Markets a Virtual Event
Internet Marketing Association will attempt to break a Guinness World Record for the largest attendance for a virtual marketing conference. The association is banking on a drawing for a Tesla Model 3 and $100,000 in merchandise — plus free registration — to incentivize a crowd.
Are Virtual Events Enough?
Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear.
How Will Our Future, Post-Pandemic Cities Take Shape?
Some initiatives are pointing the way to greener, healthier, more resilient — and more equitable — cities.
Turning an In-Person, One-Off Event to Online All the Time
The United Fresh Produce Association made its annual convention into a digital experience and ‘built a year-round convention center’ for commerce, engagement, and learning. Here’s what’s worked and what hasn’t.
What Skills Do You Need? Depends on Where You Are
PCMA’s COVID-19 Recovery Dashboard surveys offer insight into where planners and suppliers think the business events industry is headed. Here’s a look at how the results of the July survey compare to the same survey, also from July, in the APAC region.
Keeping a Fully Planned In-Person Program Intact Online
When the Society for Industrial and Organizational Psychology was forced to quickly move its in-person event online for its first virtual conference, organizers’ biggest concern was how to preserve 1,500 peer-reviewed and -accepted presentations.
More Than Child’s Play: The Toy Association Launches Three Virtual Market Weeks
The Toy Association offers an affordable digital alternative to an in-person event, bringing together toy manufacturers (sellers) with specialty retailers (buyers) before the 2020 holiday season.
5 Ways to Make Digital Events More Responsive to Audience Needs
From staffing requirements to keeping participants engaged, here’s what The Ortus Club has learned in short order about virtual audiences.
What ‘The Voice’ Australia Can Teach Virtual Event Producers
When COVID-19 travel restrictions prevented mentors Boy George and Kelly Rowland from returning to Australia for the live shows, producers introduced a few workarounds — which may inspire ideas for hybrid event organizers — to make them seem more like they were on set.
A Help Desk Zoom Room and ‘Kazoom’ Prove a Hit With Virtual Attendees
A joint annual meeting moved — where else? — online, using two tools to streamline communication, and a swag item to perk up virtual social hours.
Webinar: Keeping Everyone Safe When We Return To Face-to-Face
Our panel of experts is here to answer the top questions about what the return to events will look like in order to keep everyone involved safe according the research their organizations have done, as well as standards planners should look out for when deciding on their next meeting venue.