Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Top Takeaways From the Primetime Emmy Awards — a Normal, and New Normal, Production

With a host at the Staples Center in Los Angeles and nominees livestreaming from around the world, the 72nd Primetime Emmys showed how the right production footwork can seamlessly blend a live and digital event to engage audiences during COVID-19.

BY Casey Gale September 21, 2020

This Socially Distanced Concert Series Hits the Right Notes

Thoughtful “room” sets and precautionary measures make these outdoor concerts enjoyable and safe for participants during the pandemic.

BY Jennifer N. Dienst September 20, 2020

It’s All About the Logistics at ALHI’s In-Person Event

In August, ALHI held a 125-attendee face-to-face event at the Omni Dallas Hotel to show planners how to safely reconvene.

BY Casey Gale September 18, 2020

Ascent Webinar: Prioritizing Inclusion at Your Events

Every event is planned with the utmost attention to detail and with the intention of making all feel welcome. PCMA has compiled of team of experts from the industry to discuss how to ensure that your attendees feel safe and welcome at all times, no matter the venue. In light of our current climate, the panel will also discuss how to facilitate that effort for virtual experiences.

BY Derrick Johnson, II Gary Murakami Ann Garvey Richard Gray September 17, 2020

3 Questions to Guide Your Digital Event Design

Defining your event’s purpose and the needs of participants always has been fundamental to good event design. Phi Theta Kappa Honor Society asked itself three questions to make sure its digital conference took those two critical considerations into account.

BY Barbara Palmer September 16, 2020

Key Decisions the National Speakers Association Took for a Successful Virtual ‘Experience’

‘Never waste a good crisis’ was the National Speakers Association leaders’ mantra, as they sought to remake an annual national event into a virtual experience — not a ‘conference” or ‘hybrid’ — and introducing initiatives that will last into the future.

BY Michelle Russell September 11, 2020

How an Incentive Group Met Safely in Aruba This Month

The Fields Group’s client wanted to reward its sales partners with a trip this year, despite the ongoing COVID-19 crisis. Here’s how they pulled it off.

BY Michelle Russell September 11, 2020

Choose Your Online Event Platform Using This Lens

It pays to dedicate more time to strategy and less to demos.

BY Tyler Day September 10, 2020

Webinar: Re-Designing for Engagement in a Virtual Environment

In the past few months, the rapid adoption of virtual events and meetings have upended the events landscape and forced event professionals to rethink how participants engage, interact and communicate through a screen. How do you re-design your virtual events to effectively break through the noise to engage a distant (and often distracted) audience?

BY Elaine Ann September 9, 2020

Roller-Skating Carhops? How One CVB Took a Retro Approach to Safely Showcase its Dining Scene

Newport Beach & Company serves up good food, entertainment, and safety during socially distanced media event promoting the city’s first-ever restaurant month campaign.

BY Curt Wagner September 9, 2020

Faculty Webinar: Navigating the Future of Events

The world of events is changing. Organizations and their members have now embraced the idea of digital meetings and events, something that many may have never considered before. Our experts, Hud Englehart and Jim Russell, will discuss where the industry was, how it is transitioning, and what they see for the future.

BY Hud Englehart Jim Russell September 9, 2020

5 Reasons Why and 5 Ways to Bring Meditation Into Your Virtual Event

Thinking of adding an optional mindfulness session to your online event program? Here’s a handful of things to keep in mind.

BY Shelley Brown September 9, 2020

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