Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

PCMA Refresh Session: Boost Immunity

Join global wellness expert Angela Gaffney for a quick refresh break in your day. The goal of these sessions is to inspire, ignite momentum and provide a quick refresh break to focus on your health, resilience and happiness.

BY Angela Gaffney October 7, 2020

Polls Show What Attendees Find Challenging and What They Want at Virtual Events

At the Center for Exhibition Industry Research (CEIR) digital Predict conference last month, Harris Poll CEO John Gerzema presented results of surveys taken of attendees in April and September — and some comparisons between the two results illustrate how quickly online events have evolved.

BY Michelle Russell October 5, 2020

Business Events are ‘Hard to Plan for’ as Pandemic Persists

The latest COVID-19 Recovery Dashboard survey results reflect both a greater willingness to get back to in-person events, and a growing realization that the recovery will be slower and more uncertain than anticipated.

BY Michelle Russell September 30, 2020

How One Hybrid Medical Conference Streamlined CME, F&B, and More

The Georgia Society of Interventional Pain Physicians took a simple approach to earning CMEs for both virtual and in-person participants of its 2020 Annual Pain Summit, and a color-coded process for F&B for face-to-face participants — which led to a safer way to eat during COVID-19 for its next event.

BY Jennifer N. Dienst September 30, 2020

Ascent Webinar: How to Enact Change in Your Organization

The need for real diversity and inclusion is clear – but HOW do we make it happen? For some organizations, only small changes are needed to encapsulate the true meaning of diversity and inclusion, but for others, massive steps need to be taken. Reed Exhibitions appointed Ron Walden as their first global executive sponsor for race, and he is with us to discuss the practices Reed has put in place to hold the organization and its decision makers accountable to their plan.

BY Ron Walden September 29, 2020

EIC’s Hotel Safety Guide Emphasizes the Importance of Communication

The EIC’s latest COVID-19 navigational guide covers how hotels and planners can have “open and honest” conversations about holding in-person meetings, according to EIC CEO Amy Calvert.

BY Casey Gale September 28, 2020

What Worked — and What Didn’t — at This Hybrid Event

The president of the PCMA Rocky Mountain Chapter shares lessons learned by hosting a recent in-person event for more than 60 people with an additional online audience.

BY Michelle Russell September 28, 2020

Lessons Learned After Hosting a 100-Person Face-to-Face Event

Georgia Society of Association Executives hosted its annual meeting last month in person with safety measures in place — and saw opportunities to do even better next time, with genius solves for recognizing masked attendees.

BY Jennifer N. Dienst September 23, 2020

Three ‘Incredible Impacts’ Honored for Legacy Programs

ICCA and BestCities Global Alliance awarded three associations for events they held in 2018 and 2019 that left a lasting impact on sustainability, accessibility, ecology — and people in their host destinations.

BY Curt Wagner September 23, 2020

At-Home Perk: How the Specialty Coffee Association Made Its Virtual Event a Sensory Experience

Two critical features of the in-person Re:co (Regarding: Coffee) symposium have been sensory experiences and serendipitous interactions. Here’s how organizers made those a priority in its digital version.

BY Michelle Russell September 23, 2020

5 Questions You Need to Answer to Make Your Digital Event Accessible

For those with disabilities, accessibility during a digital event is just as much of a concern as accessibility at an in-person event. Here are considerations every event professional should keep in mind to ensure their digital event is inclusive and accessible.

BY Casey Gale September 23, 2020

Top Takeaways From the Primetime Emmy Awards — a Normal, and New Normal, Production

With a host at the Staples Center in Los Angeles and nominees livestreaming from around the world, the 72nd Primetime Emmys showed how the right production footwork can seamlessly blend a live and digital event to engage audiences during COVID-19.

BY Casey Gale September 21, 2020

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