Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

COP26 Accessibility Gap in the Spotlight

News reports this week about how a political leader was unable to gain access to the COP26 venue because she uses a wheelchair ignited new discussions about accessibility issues at events.

BY Michelle Russell November 4, 2021

Meetings and Your Brain: How Nature Gives Your Attention a Break

Many newly constructed and renovated convention centers and hotels leverage nature’s benefits, from boosting our mood to helping us think and collaborate better, and improving our focus and creativity.

BY Barbara Palmer November 4, 2021

Meg Strahle’s Journey to Creating Sustainable Event Experiences

As an assistant sustainability advisor for a London, U.K.–based events services firm focused on sustainable practices and innovation, Meg Strahle is combining her academic background in media, tourism, hospitality, and events, and research to make a difference.

BY Michelle Russell November 3, 2021

Events and Carbon Offsets: What You Need to Know

Purchasing carbon offsets to shrink the footprint of events is becoming a more common practice, but not all offset programs are created equal. Here’s what to look for.

BY David McMillin October 29, 2021

Events Industry Leaders to Present Net Zero Carbon Events Pledge at COP26

The comprehensive pledge commits signatories to achieve net zero carbon emissions at their organizations by 2050 at the latest.

BY Curt Wagner October 28, 2021

Scott Galloway to Event Planners: Get Ready to Be Bold

The New York Times bestselling author applies his insights on a post-COVID business world to events, and shares what attendees can expect to take away from his keynote session at Convening Leaders 2022.

BY Casey Gale October 26, 2021

Going Beyond a Green Event: How to Make Sustainability a Priority

Demonstrating sustainability at your events sends an important message to your stakeholders. But how can you have more of an impact on the industries and professions you serve?

BY Kimberly Hardcastle October 22, 2021

How Essence Prioritized Both the Digital and In-Person Experience at the Essence Festival

The publisher employed several strategies to keep participants at the 2021 Essence Festival in New Orleans safe and invested in an upgraded digital experience.

BY Michelle Russell October 15, 2021

Leaving Your Event’s Host City Better Because You Were There

After living through a pandemic, conference participants will be more apt to lean towards conferences that align with their beliefs and passions through corporate social responsibility efforts.

BY Dave Lutz, CMP October 13, 2021

Getting Serious About Sustainable Event Design

Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.

BY Don Neal October 13, 2021

Uncovering the Hidden World of Fantastic Fungi

This virtual mycelium meeting is expected to draw mycophiles of all kinds to explore topics like health and wellness, authentic indigenous use of mushrooms, fungi food demos, and environment solutions.

BY Casey Gale October 8, 2021

Honoring Indigenous Peoples in Seattle

Why Visit Seattle has become more vocal about honoring its Indigenous communities and heritage.

BY Barbara Palmer October 7, 2021

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