Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

PCMA Refresh Session: Free From Stress

Join global wellness expert Angela Gaffney for a quick refresh break in your day. The goal of these sessions is to inspire, ignite momentum and provide a quick refresh break to focus on your health, resilience and happiness.

BY Angela Gaffney October 21, 2020

SHOT Show Aims for Hybrid Event in January in Las Vegas

SHOT Show organizers are making plans to host the annual trade show in the new exhibit hall at Caesar’s Forum and the Sands Expo and Convention Center — providing the state lifts its current ban on gatherings of more than 1,000 people.

BY Danica Tormohlen October 19, 2020

How Many Who Register Actually Attend Virtual Events?

Great news: The number of registrants to your upcoming online event has surpassed expectations. But, how many can you expect to actually attend? And how long will they stick with your program? Several members of the PCMA Catalyst Community shared their experiences.

BY Convene Editors October 19, 2020

PlanetIMEX Community Day: A New Approach to Boosting Digital Event Engagement

To provide the best digital experience possible for your audience there’s a lot to learn from how TV, film and social influencers keep fans glued to their screens. Heather Mason started her career in TV and film production, providing her the unique perspective to strategize and deliver engaging digital events.

BY Heather Mason October 16, 2020

2 Formats That Foster Connection at Virtual Events

Now that experience designers have discovered the power of digital to assemble large audiences, engineering personal connection is next, says Storycraft Lab’s Naomi Clare, who has experimented with two formats to accomplish that.

BY Barbara Palmer October 14, 2020

What the Inaugural Future of Cities Festival Can Tell Us About the Future of Events

The three-day hybrid event will not only explore areas relevant to the business events industry but offer a “living lab” for event organizers.

BY Jennifer N. Dienst October 14, 2020

How the American Psychological Association ‘Crushed’ its Virtual Event

A recent Velvet Chainsaw webinar took participants behind the scenes of the successful virtual APA conference. Here’s how the event delivered on the association’s objectives of attracting new audiences and making it more engaging than the physical conference.

BY Michelle Russell October 13, 2020

What Do Health-Care Practitioners Want From Virtual Events?

A new study from Kenes Group finds that high-quality content rules, but engagement, duration, and accessibility are also key.

BY Jennifer N. Dienst October 12, 2020

3 Keys to Speaker Success at a Virtual Event

The founder of a speakers bureau recently shared with Convene what event organizers need to keep in mind when working with presenters at online events.

BY Casey Gale October 12, 2020

‘We Have Flown Away From Events and Landed Somewhere Else’

We have to stop thinking that we are creating online events, says event producer Heather Mason, and reimagine them as broadcasts. Having that mindset will not only change how the experience is delivered to an audience, it will make organizers far more valuable to their organizations.

BY Michelle Russell October 12, 2020

Using Swag to Bring a ‘Physical Dimension’ to Virtual Events

During the pandemic, swag is playing a bigger role in the events space, helping organizers create tangible connections with virtual audiences — and provide ‘a bit of joy.’

BY Casey Gale Curt Wagner October 7, 2020

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA