October 2022
It’s in our DNA to fear uncertainty, but we have no choice but to embrace — or at least learn how to get more comfortable with — the unknowns in our work and life. Here’s a brief tutorial to help you navigate.
Cover illustration by Gérard DuBois
view digital edition subscribeDo Conference Attendees Really Need More Bags and Water Bottles?
Looking at event swag through the lens of sustainability.
Room Set: Acknowledgement Through Art
ICC Sydney wears its commitment to Indigenous populations on its sleeve — through programming, a reconciliation plan, and the artwork and messaging that shape its campus.
3 Shifts in Event Sustainability
Meeting professionals aren’t going back to planning exactly the same events they held in 2019, and they aren’t returning to the same conversations about sustainability they were having before the pandemic. Here are three ways industry experts in sustainability say the landscape is changing.
Community, Connection Draw Artists Together for ICON Event
Picture this: a conference that brings together professional illustrators, art directors, designers, educators, and editors to explore the business side of artistic life.
Choosing an Event Model — No Straightforward Approach
Zoom fatigue, carbon footprints, financial constraints, and health concerns are just some of the factors that challenge planners as they decide between holding a digital, in-person, or hybrid event.
Touch and Go Time for Business Events
The Business Events Industry need to keep moving forward even as we redraw our map.
The Future of Event Planning: Into the Unknown
Planning for events never seemed as rife with uncertainties — including the climate crisis — as today.
A Show of Hands Can Make Video Meetings More Productive
Hand gestures are “the leading edge of our thoughts,” one author says, while participants of a recent study who used hand gestures in video meetings reported that they had a better experience, learned more, and felt closer to others in their groups.
How This CVB Executive Is ‘100-percent Focused on Inclusion’
Hilina Ajakaiye draws on her experience as an immigrant — and conference organizer — to invite everyone to the table in the Boston hospitality and events industry.
5 Ways to Turn Uncertainty Into New Opportunities
Those who embrace uncertainty — or at least get more comfortable with it — will be better positioned to survive and thrive. Here’s how.
Junk Kouture — Turning Trash Into Fashion Treasure
The founder of Junk Kouture is on a mission to reuse rubbish while simultaneously changing teens’ mindsets about themselves and the environment — and to set that all on the global event stage.
Pandemic-Caused Changes Strengthen Chicago Business Group
Executives’ Club of Chicago changed its membership model and event strategy during the pandemic — and found success. ‘We really leaned into our purpose,’ group’s CEO said.
Avoid a Recovery Mindset When Marketing Your Events
A recovery mindset could be limiting you: Perhaps you’re more focused on replacing what was lost in the past than seizing future possibilities. Instead, here’s how to adopt a growth mindset.
Cracking the Code on Hybrid
A breakout session at CEMA (Corporate Event Marketing Association) Summit shared topline takeaways from a recent study among event marketers on the next iteration of events. Here’s a deeper dive into the results.