As cities around the world recalculate the cost of tourism to their communities, business event organizers have an outsized opportunity to make a positive difference. But that doesn’t mean that it’s business as usual.
Cover illustration by Paul Thurlbydigital edition print edition
‘A Watershed Moment for the Travel Industry’
“There is indisputable evidence of travelers’ preferences for destinations and travel companies that are committed to sustainability,” said Laura Mandala, CEO of Mandala Research, and a former member of the U.S. Department of Commerce Travel and Tourism Advisory Board.
A Five-Borough Business Events Strategy for Overtourism
To spread the wealth of business travelers, NYC & Company has been working to educate event organizers on opportunities offered by the rest of the city.
Creating Unexpected Experiences Using Event Spaces
A film competition shot at a hotel served a dual purpose: to celebrate the local filmmaking community and showcase how the property’s event spaces can be imaginatively transformed. Here’s how it worked.
Sci-Fi Fans, Scientists, and More Gather at AlienCon
The convention draws a diverse group of science-fiction fans, ‘Ancient Aliens’ enthusiasts, and the simply curious to explore unexplained phenomena — and it takes the same tack with speakers, inviting journalists, investigators, researchers, and scientists. Next month, it touches down in Dallas.
What to Include — and Skip — When Collecting Attendee Data
Velvet Chainsaw Consulting’s Dave Lutz suggests you hone in on five buckets to refine your customer-intelligence strategy.
The Braindate Story: Unlocking Collaborative Learning at Events
Christine Renaud, CEO of e180, shares what she has learned about collaborative and peer-to-peer learning from how professionals interact using the company’s Braindate platform — including how to flip the traditional teacher/student model.
AMR International Looks at Exhibition of the Future
AMR International’s “The U.S. Exhibitions Industry — Developments and Opportunities for Organizers” white paper, updated in 2019, points the way to the next generation of exhibitions.
Word Up: Takeaways from Destinations International 2019
As its member CVBs battle funding issues and face media scrutiny, Destinations International shared at its annual convention a new lexicon for them to use to help transform their public positioning.
The Power of the Anchoring Effect on Pricing Models
A PeopleScience team finds the anchoring effect — the human tendency to rely too heavily on initial (and often unrelated) information when making a decision — can have an impact on pricing models. What might that mean for events?
How the Australian Marine Sciences Association Went Plastic Free at Event
The Australian Marine Sciences Association members know all too well how single-use plastic is polluting the world’s oceans — which meant they had to do more than talk about it at their annual event. Here’s how they pulled off a plastic-free conference.
How the Events Industry Intersects With Overtourism
Here are two issues the world is grappling with, and their connection to the business events industry.
Currency Research’s Event Team Faces Trial by Fire
After a California wildfire forced the evacuation of their host venue last November, the organizers for the Americas Cash Cycle Seminar had to scramble to find a new location for the international event. Here’s how they did it.
How the World’s Best Restaurant Completed its Renovation
As an episode in the “7 Days Out” Netflix documentary series showed, sometimes the most complicated projects rely on a simple tool for success.
A Helping of Servant Leadership
As Mary Pat Heftman assumed her new role as vice chair of Winsight Exhibitions, she reflected on her start in the exhibition industry, her long tenure with the National Restaurant Association, and how a willingness to add more to your plate is key to career advancement.
Tip Sheet for Eliminating Single-Use Plastics from a Conference
After creating a near plastic-free annual conference, the Australian Marine Sciences Association and event management organization Encanta created a tip sheet for other groups hoping to reduce the use of plastics at meetings. They share what they did, what they missed, what they learned, and what challenges remain.
Inscribed with Care: Dear World’s Storytelling for Events
Dear World’s mission is to create experiences through the sharing of personal stories. Here’s what that looked like at PCMA’s Education Conference