Convene Sept 2019 cover

September 2019

Cover illustration by Paul Thurlby

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How Technology Can Help Fight Overtourism

Technology gets a lot of the blame for fueling overtourism — can you say Instagrammable moments? But some destinations are finding they can use technology to help lessen the problem of crowded sites. Here’s how and what that means for events.

BY Jennifer Dienst January 2, 2020

Embracing Autism Inclusivity in Event Spaces

What does it take to make a facility more attuned to the needs of individuals with autism or special sensory needs? One organization removes the guesswork for venues — including the first convention center to be Sensory Inclusive Certified.

BY Casey Gale September 3, 2019

‘A Watershed Moment for the Travel Industry’

“There is indisputable evidence of travelers’ preferences for destinations and travel companies that are committed to sustainability,” said Laura Mandala, CEO of Mandala Research, and a former member of the U.S. Department of Commerce Travel and Tourism Advisory Board.

BY Barbara Palmer September 2, 2019

A Five-Borough Business Events Strategy for Overtourism

To spread the wealth of business travelers, NYC & Company has been working to educate event organizers on opportunities offered by the rest of the city.

BY David McMillin September 2, 2019

4 Reasons Why Global Tourism is Skyrocketing

“Coping With Success: Managing Overcrowding In Tourism Destinations,” a report published by the World Travel & Tourism Council in December 2017, identified four major drivers of the increase in global tourism.

BY Barbara Palmer September 2, 2019

Creating Unexpected Experiences Using Event Spaces

A film competition shot at a hotel served a dual purpose: to celebrate the local filmmaking community and showcase how the property’s event spaces can be imaginatively transformed. Here’s how it worked.

BY Casey Gale August 30, 2019

Sci-Fi Fans, Scientists, and More Gather at AlienCon

The convention draws a diverse group of science-fiction fans, ‘Ancient Aliens’ enthusiasts, and the simply curious to explore unexplained phenomena — and it takes the same tack with speakers, inviting journalists, investigators, researchers, and scientists. Next month, it touches down in Dallas.

BY Casey Gale August 30, 2019

What to Include — and Skip — When Collecting Attendee Data

Velvet Chainsaw Consulting’s Dave Lutz suggests you hone in on five buckets to refine your customer-intelligence strategy.

BY Dave Lutz, CMP August 29, 2019

The Braindate Story: Unlocking Collaborative Learning at Events

Christine Renaud, CEO of e180, shares what she has learned about collaborative and peer-to-peer learning from how professionals interact using the company’s Braindate platform — including how to flip the traditional teacher/student model.

BY Christine Renaud August 29, 2019

How to Attract Gen Z to Your Events

Event marketers have focused on how to engage millennials, but now Gen Z is entering the workforce. What are your best ways to get this new generation’s attention?

BY Christine Johnson Kimberly Hardcastle-Geddes August 29, 2019

AMR International Looks at Exhibition of the Future

AMR International’s “The U.S. Exhibitions Industry — Developments and Opportunities for Organizers” white paper, updated in 2019, points the way to the next generation of exhibitions.

BY Michelle Russell August 28, 2019

Word Up: Takeaways from Destinations International 2019

As its member CVBs battle funding issues and face media scrutiny, Destinations International shared at its annual convention a new lexicon for them to use to help transform their public positioning.

BY David McMillin August 28, 2019

The Power of the Anchoring Effect on Pricing Models

A PeopleScience team finds the anchoring effect — the human tendency to rely too heavily on initial (and often unrelated) information when making a decision — can have an impact on pricing models. What might that mean for events?

BY Charlotte Notaras August 28, 2019

Four Tips for Transformational Events

Your attendees pay a high price to go to your events, and they look for more than educational takeaways to justify their investment, says 360 Live Media’s Don Neal.

BY Don Neal August 28, 2019

How the Australian Marine Sciences Association Went Plastic Free at Event

The Australian Marine Sciences Association members know all too well how single-use plastic is polluting the world’s oceans — which meant they had to do more than talk about it at their annual event. Here’s how they pulled off a plastic-free conference.

BY Cristi Kempf August 27, 2019

Countdown to Convening Leaders 2020

We’ll continue to push boundaries — and extend our reach — in San Francisco. I invite you to join us on our journey.

BY Sherrif Karamat August 26, 2019

How the Events Industry Intersects With Overtourism

Here are two issues the world is grappling with, and their connection to the business events industry.

BY Michelle Russell August 26, 2019

Currency Research’s Event Team Faces Trial by Fire

After a California wildfire forced the evacuation of their host venue last November, the organizers for the Americas Cash Cycle Seminar had to scramble to find a new location for the international event. Here’s how they did it.

BY Cristi Kempf August 26, 2019

How the World’s Best Restaurant Completed its Renovation

As an episode in the “7 Days Out” Netflix documentary series showed, sometimes the most complicated projects rely on a simple tool for success.

BY Michelle Russell August 24, 2019

A Helping of Servant Leadership

As Mary Pat Heftman assumed her new role as vice chair of Winsight Exhibitions, she reflected on her start in the exhibition industry, her long tenure with the National Restaurant Association, and how a willingness to add more to your plate is key to career advancement.

BY David McMillin August 22, 2019

Tip Sheet for Eliminating Single-Use Plastics from a Conference

After creating a near plastic-free annual conference, the Australian Marine Sciences Association and event management organization Encanta created a tip sheet for other groups hoping to reduce the use of plastics at meetings. They share what they did, what they missed, what they learned, and what challenges remain.

August 18, 2019

Inscribed with Care: Dear World’s Storytelling for Events

Dear World’s mission is to create experiences through the sharing of personal stories. Here’s what that looked like at PCMA’s Education Conference

BY Curt Wagner August 12, 2019

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