Hotel nights, direct spending, tax revenue — these numbers capture just a fraction of what face-to-face gatherings mean. As the
events industry aims to articulate its true value to lawmakers and the general public, the narrative needs to include both dollars and difference-making efforts.
Cover illustration by Alvaro Dominguezdigital edition print edition
Engaging Current and Future Audiences With Design
Aligning passion and creating innovative learning- and user-experience design are important in attracting and engaging future audiences.
Barcelona International Convention Centre’s Phil Cross on Being Adaptive
“I very much enjoy the difficult and challenging negotiations, the clients that really challenge you to do something differently.”
Denver’s Luis Benitez on Supporting a Newly Acquired, 20,000-Plus Attendee Show
The director of Colorado’s Outdoor Recreation Industry Office talks about luring a portfolio of giant outdoor shows to Denver — and how the destination’s economy and culture stand to benefit.
Why Data Ethnography Matters
Numbers don’t tell the whole story. Data ethnography can provide a more accurate picture of your attendees by adding cultural and emotional context.