Videos, Webinars & Continuing Education

More often than not at hybrid meetings, an invisible line divides physical attendees from online participants. What can digital event strategists do to unite the different types of audiences to enhance all their experiences? In this session, we’ll venture into marketing and engagement platforms that can help you create a ...

It’s a high-risk world out there. Just when you think you’ve planned for every hazard and reduced your organization’s exposure to every liability, something happens. This session will introduce you to some of the latest dangers associated with events and walk you through the considerations for a large scale, high ...

Today’s prospective attendees are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right message at the right time on the right channel, they may ignore you. So what are the best tools and tactics to reach them, and when ...

Meetings are not just about tables and chairs. They are about people. People have changed. How they work has changed. This session will explore what Marriott International, a global provider of business events, and PCMA, the world’s largest network of business events strategists, have identified as macro-trends that could change ...

Content can be a powerful tool for attracting registrants, engaging attendees, maximizing speaker value, adding value for event sponsors, and extending the impact of an event well beyond on-site activations? Learn the best times, topics, and tactics for creating and distributing content that engages attendees, sponsors, speakers, and other key ...

New roadblocks are making it much more difficult for international attendees to travel to U.S. events. For example, regulations in the medical device industry now prohibit physician reimbursement to offset travel expenses. More stringent visa requirements and a general feeling of uncertainty among foreign travelers also have created challenges for ...

Negotiating a hotel or convention center contract with the most favorable terms for the organization is job one for a business event strategist. The property sales team, on the other hand, wants to get the best deal for the venue. In today’s climate of evolving market conditions and new risks, ...

Having a dream team in your corner is essential for your success. Most of us are over mentored and under sponsored and lack the social currency needed to advance in our careers. In this session, Landit CEO Lisa Skeete Tatum will reveal the five types of advisors you should have ...

Whether 50 or 500,000 people attend an event, the one thing everyone is sure to remember is their food experience. Not only is it important to impress your attendees, but to have food that energizes them for the day. Our health-inspired chefs will compete to provide a snack option that ...

All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that ...

For the first time in history, five generations are sharing the workplace. In this session, best-selling author Lindsey Pollak offers expert insights into these groups and their motivations, goals, and communication styles. You’ll learn how to turn their differences into a strategic advantage for you and your entire team ...

As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help ...

During this session, you will find out how Microsoft’s cultural commitment to diversity and inclusion has affected marketing goals and best practices across the organization, and how to deploy tactical strategies that enable inclusive marketing experiences. Ron Hamlin, the Microsoft Events Team Inclusion Lead, will share his perspective on planning ...

Being part of unique, share-worthy experiences is a major motivator for today’s consumers. Instead of investing marketing dollars in traditional logo-centric assets companies want to activate the senses by creating emotional, lasting connections between their brand and customers. You’ll explore how smart brands want to activate at events and the ...

Find out how companies deliberately build a culture of disruption that keeps them on the cutting edge decade after decade. Gary Magenta, SVP and Chief Change Architect of change consulting company Root Inc., unveils the secrets to disruptors – both new entrants and existing companies ...

In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience ...

In this case study-rich session, Peter Sheahan will challenge you to find opportunity in this massive disruption. Wherever you sit within the business events value chain, it is crucial for you to leverage change and disruption to create more value because organizations don’t change, people do ...

Following his mainstage session, Peter Sheahan will unpack the results of a multi-year, multi-industry study of companies that have become the obvious choices of their most important stakeholders ...

In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We'll explore various ways to engage millennial learners, with ...

This session also focuses on how your implicit bias shifts your view of yourself and others. Learning to lead yourself reveals your interests and values. Choose the direction that elevates you and use your discovery to amplify and grow your team ...

What if you could amplify your reach and double the audience for your next event? It’s possible to attract more industry press, new F2F attendees, and target audiences, and to extend your global reach. Hear real-world examples from professionals who already have traveled the digital event road ...

Attendees and sponsors expect a high return on their investment and demand an impactful, sustained and useful learning experience. This session will explore IoT and other technologies that amplify the conference experience ...

This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position. This session will start ...

After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall has bloomed to become a major international attraction, while generating an annual record of $199 million in economic impact to ...