Matter: Create More Value and Become the Obvious Choice

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Following his mainstage session, Peter Sheahan will unpack the results of a multi-year, multi-industry study of companies that have become the obvious choices of their most important stakeholders. During this interactive session, you will begin to apply key insights directly to your own organizations, find the inspiration to escape the gravity of your own success and orient yourself toward the business events industry of the future.

Learner Outcomes:

1. Develop a point-of-view and become a thought leader
2. Build elevated relationships with your most important stakeholders to position you as a trusted adviser and strategic partner
3. Move up the value chain for and have an elevated impact on your stakeholders

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 01:20:55
  • Date: 06/12/2018
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: F. Stakeholder Management
  • Clock Hours: 1.25

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