Designing Events to Engage All Demographics While Looking to Future Audiences

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If you want to launch or grow a healthcare conference, it is crucial to consider the learning preferences of specific demographic groups. This session will help you increase participation, outcomes and attendance at your next event. In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We’ll explore various ways to engage millennial learners, with a look ahead to Gen Z. And we won’t neglect Baby Boomers.

Learner Outcomes:

  1. Discuss market data about millennials representing the largest segment in health care
  2. Describe preferences of millennial learners and discover how to engage them at events
  3. Explore educational trends for Gen Z that may shape their future event expectations
  4. Maximize experience value for current conference participants, primarily Baby Boomers

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:53:00
  • Date: 06/12/2018
  • Speakers:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 1.0

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