Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers

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In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience. Brennan answers the most burning question of our time: When people have countless options for where to spend their time and money, why should they invest in you? Her program delivers insights and context for the major trends driving decision-making, and techniques for applying this knowledge to increase your success. From changes in demographics to cultural shifts in the U.S. and around the world, Brennan offers strategies for thriving in a changing world.

Learner Outcomes:

  1. Identify the most important macro trends driving purchasing decisions and behaviors
  2. Examine how women’s domination of the consumer economy is changing expectations
  3. Discuss customer experience “best practices” from leading brands and businesses
  4. Utilize a four-part framework to deepen emotional engagement
  5. Implement “Monday Morning” strategies immediately

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:59:40
  • Date: 06/13/2018
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: B. Project Management
  • Clock Hours: 1.0

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