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From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
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More than ever event organizers are expected to increase attendee engagement with every event. This workshop discussion will present two frameworks around fostering human connection in events through meeting purpose and recognizing how neurotransmitters impact attendee engagement ...
Build Impactful Engagement into Your Team’s Event Designs: B2Me
Length:
00:39:51
Clock Hours:
0.75
Whether viewing sponsorship through the attendee’s need for engagement, knowledge and solutions or the sponsor’s desire to showcase value and lead generation – each view is unique and continues to evolve ...
Redesigning Your Sponsorship Offerings for Attendees and Sponsors
Length:
00:37:33
Clock Hours:
0.75
Food and beverage concepts provide a powerful opportunity to drive change in the key areas of sustainability and social responsibility. However, as many buzzwords are out there, there are equally as many myths on why things don’t move forward ...
Quick F&B Wins for Improved Social and Environmental Impact
Length:
00:52:19
Clock Hours:
0.75
Feeling overwhelmed with all the change? Jamie Clarke is the perfect guide to get you to where you want to go and be able to adapt to the ever changing events landscape ...
Why Collaboration is the Key to Navigate Continuous Disruption
Length:
00:57:12
Clock Hours:
0.75
In this authentic and open discussion, Alisha Wenc and Naomi Clare Crellin will share stories of how Empathy has helped them drive innovation and mission in their work. Alisha will shed light on how her work to advance Women – whether in tech or business – has relied upon an ...
Empathy and Engagement in Process, Practice and Program
Length:
00:41:09
Clock Hours:
0.75
Whether it’s a global pandemic or other disruptive forces on the horizon, the ability to approach contracts and negotiations in a collaborative manner has been challenging for both event strategists and suppliers alike ...
Tackling Contracting Obstacles through Collaboration to Move Your Events Forward
Length:
00:44:30
Clock Hours:
0.75
Our planet is barreling toward a climate change crisis that is already spurring social inequality and exclusion across the world ...
The Competitive Advantage of Sustainability: A Business Case for a Resilient Future
Length:
00:55:04
Clock Hours:
1.0
For far too long, business event planners and destinations have approached risk management using strategies and practices that are unsustainable long term ...
Mobilizing Shared Risk Management as Business Events’ Competitive Advantage
Length:
00:46:36
Clock Hours:
1.0
Seismic social and psychological changes are continuing to affect individuals and communities—and we won’t know exactly how much human behavior has changed until we’re well into the post-COVID landscape ...
Transforming Event Experiences: How to Deliver Meaningful, Human-to-Human Moments
Length:
00:52:51
Clock Hours:
1.0
Toxic cultures lead to missed opportunities, failure, and sometimes disaster. In a healthy speak-up culture, however, not only do leaders have the skills and attributes to hear concerns, ideas, and even voices of dissent, they also acknowledge, encourage, and reward them ...
How to Create a Healthy Speak-Up and Feedback-Rich Culture
Length:
00:57:33
Clock Hours:
1.0
As the business events industry constructs the future of virtual and hybrid events, one question continues to surface: How can you create the magic of an outstanding live experience digitally? ...
The Business of Belonging: Creating Transformative and Inclusive Digital Events
Length:
00:59:35
Clock Hours:
1.0
It’s always taken more than a “one size fits all” approach to host successful and impactful events. However, the seismic changes caused by the COVID-19 pandemic have forced business event planners in all industries and sectors to think about learning and development in new ways ...
Approaching Continuing Education with Human-Centered Design
Length:
00:44:32
Clock Hours:
1.0
Making digital and hybrid experiences financially viable is a top priority for planners to help maintain their organizations’ bottom lines. However, so is providing outstanding event experiences for your participants ...
Increasing Value by Monetizing Digital Programs, Experiences, and Offerings
Length:
00:40:44
Clock Hours:
1.0
Dive inside the minds of a CEO, Events VP, and a Senior Corporate Event Marketer to reveal essential characteristics, emerging skillsets, and sought-after qualifications of ideal senior leaders ...
What it Takes to Make the Middle-to-Senior Leadership Leap
Length:
00:42:58
Clock Hours:
1.0
As the Business Events Industry’s landscape continues to shift and change, successful events that will continue into the year ahead take more than the tried-and-true strategies and best practices ...
Build the Event Team of the Future by Unlocking Cross-Functional Collaboration
Length:
00:56:45
Clock Hours:
1.0
You might have a packed agenda of content and a plethora of activities and experiential activations, but unless you can quickly relay to your audience what your event or meeting offers them, marketing messages can easily get lost in the sea of content, promotions, and branded messages ...
Storytelling Across Channels: Market Your Event by Capturing Attention and Excitement
Length:
01:02:10
Clock Hours:
1.0
Acquiring customers and hiring new talent is expensive. Retaining customers costs 5 times less than acquiring new ones, and organizations that invest in customer loyalty (with top Net Promoter Scores and satisfaction ratings) grow revenues 2.5 times faster ...
Mastering Year-Round Community Engagement for Customers and Employees
Length:
00:54:33
Captivating content that increases interaction and loyalty within your community is worth its weight in gold—but you don’t have to break the bank to create it. Learn valuable takeaways through case studies including LegalZoom’s partnership with the NBA and runDisney’s Princess Half Marathon ...
Making More with Less: Content Hacks to Extend Your Reach and ROI
Length:
00:55:17
Clock Hours:
1.0
Traditionally long planning timelines have been transformed into quickly moving and reimagined meetings, as both business event planners and venue professionals navigate shifting and sometimes murky timelines laced with uncertainty ...
The Future of the Force Majeure: Negotiating Contracts Amid Uncertainty
Length:
01:00:32
Clock Hours:
1.0
Globally, people attend events to learn, network, collaborate, do business, and experience captivating moments of connection and inspiration that can help them better serve their audiences long after the event is over ...
Beyond Your Event’s Walls: Crafting Captivating and Seamless Off-Site Experiences
Length:
00:43:34
Learn how Cirque du Soliel doesn’t just believe in diversity but lives it with each show and effort. You’ll also walk away with ways you can creatively lead both business innovation and social impact, no matter your organization or industry ...
Driving Innovation with Purpose: How to Make an Impact Through Creative Leadership
Length:
00:59:12
Clock Hours:
1.0
As many organizations redefine their workplace cultures and embracing the future of hybrid and remote teams, pressure and stress are continuing to mount for business events professionals responding to disruption and uncertainty ...
Prioritize Workplace Wellbeing to Boost Productivity, Performance, and Engagement
Length:
00:49:20
Clock Hours:
1.0
Driving diversity, inclusion, and allyship involves difficult conversations and change, but that doesn’t have to be an impossible lift ...
Turning Allyship into Action: Integrating Equity, Inclusion, Belonging and Diversity into Business Events
Length:
00:58:46
Clock Hours:
1.0
Virtual and hybrid events have given us more data than ever before on our audience and their actions within our event programs. However, a strategic approach is needed to take that data and create both plans and content that resonate with audiences and impact our organization’s bottom line ...
The Return on Events: Measuring and Reporting Your Value
Length:
00:56:39
Clock Hours:
1.0
