Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

Secrets of Staying Relevant, Capturing Curiosity and Keeping Excitement in the Attention Economy
You're not just competing against the plethora of virtual, in-person and hybrid events and experiences calling for your audiences' attention. You're also up against additional products and services that vie for your consumers' attention--including Netflix, social media platforms, and more ...
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Secrets of Staying Relevant, Capturing Curiosity and Keeping Excitement in the Attention Economy

Length:
00:54:00
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1.0
From Hygiene Theater to Safety and Risk Management
Though risk management isn't a new concept for business events professionals, event safety and planning are under the magnifying lens as reopening plans emerge and organizations plan for the safe return to meetings, conferences, experiences, and more ...
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From Hygiene Theater to Safety and Risk Management

Length:
00:44:24
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0.75
What the Future of Business Events Holds
Moving forward does not mean returning to events' pre-pandemic days, especially as audience behaviors—and our industry's landscape—have permanently changed. Starting with current research and expanding with additional insights, learn how to move forward with hope, excitement, and authority ...
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What the Future of Business Events Holds

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00:39:02
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0.75
Let's Play Ball: Examining Sports' Safe Roll-Out Strategies
Questions continue to abound when it comes to creating and rolling out event hygiene and safety practices, including who should assume the risk and which procedures have become best practices. In this deep dive, we examine safety through the lens of sports, offering lessons learned from hand-selected case studies ...
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Let’s Play Ball: Examining Sports’ Safe Roll-Out Strategies

Length:
00:36:23
Clock Hours:
0.75
Harnessing Disruption to Create a 365-Approach to Events and Experiences
It's no longer enough to simply offer your events, experiences, products or services digitally or across different channels. Rather, successful efforts require restructuring strategies and reshaping experiences to cater to audiences across time zones and needs. Learn how you can harness the power of disruption and innovation to set up ...
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Harnessing Disruption to Create a 365-Approach to Events and Experiences

Length:
00:38:06
Clock Hours:
0.75
Building Communities That Foster Thriving, Year-Round Engagement
Engagement isn't a means to an end at your event or experience. Rather, it's turned into a year-round mission that's key to retaining, growing and strengthening your communities ...
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Building Communities That Foster Thriving, Year-Round Engagement

Length:
00:37:07
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0.75
Applying and Activating Justice, Equity, Diversity, and Inclusion (JEDI) Commitments
Following Janet Stovall laying out the business case for events, take a page from her playbook and become energized about meaningful justice, equity, diversity and inclusion (JEDI) efforts within your meetings, events, experiences and more. Walk away with actionable next steps and food for thought as you incorporate purpose--and become ...
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Applying and Activating Justice, Equity, Diversity, and Inclusion (JEDI) Commitments

Length:
00:41:23
Clock Hours:
0.75
Driving the Future with Inclusion, Equity, Belonging, and Diversity
Diversity, equity, inclusion and purpose aren't just "nice to have" elements you can incorporate into your events, experiences and other touchpoints at the last minute ...
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Driving the Future with Inclusion, Equity, Belonging, and Diversity

Length:
01:10:07
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1.0
Big Trends Shaping the World Today: Economics, Technology and Geopolitics
Our lives are being transformed in so many realms all at once – and it is dizzying. In this keynote, Thomas Friedman exposes the tectonic movements and accelerations that are reshaping the world today and will provide a blueprint to get the most out of them and cushion their impacts ...
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Big Trends Shaping the World Today: Economics, Technology and Geopolitics

Length:
01:12:34
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1
SherrifKaramat
Addressing key themes from Thomas Friedman’s Main Stage Keynote, our panel of senior leaders will unpack them at a localized level of politics, economics and sustainability, tying it back to what the business events industry can do to drive social and economic transformation given these projected scenarios ...
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Decoding the Keynote – Big Trends Shaping Business Events

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00:45:07
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1
Open-Innovation-for-the-Business-Events-Industry
The GCB German Convention Bureau, IMEX and PCMA have joined forces to provide the global business events community with the unique chance to innovate its own future. Don’t miss out on this opportunity to co-create the future of business events! ...
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Open Innovation for the Business Events Industry

Length:
00:49:29
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1
Navigating-an-Uncertain-Present-&-Building-for-a-Better-Future
To live in the world today is to experience accelerating change and to watch a future we had scarcely imagined unfold at a pace we’ve never experienced. And to not only survive but thrive in this context, it’s not enough to simply know what’s coming. You have to understand how ...
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Navigating an Uncertain Present & Building for a Better Future

Length:
00:50:21
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1
Innovating-Business-Events-The-Customer-Perspective
Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their ...
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Innovating Business Events – The Customer Perspective

Length:
00:45:11
Clock Hours:
1
AmyBlackman
Business events have a new definition: A gathering of people with shared interests who meet in the mediums where they are. Maybe it’s IRL (in real life), URL (digitally) or both, but people are still gathering and industry research is demonstrating that events are as important as ever. The PCMA ...
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7 Change Actions: From ROI to ROE: Return on Events – How Business Events Impact Growth

Length:
00:30:30
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1
Digital-Experience-Institute-It's-Alive!-Building-Engaged-Digital-Communities-in-2021
In-person events create the opportunity to meet people in the hallway, sessions, or on the exhibit floor to connect with new, or reconnect with old, friends. These connections are kept alive by events bringing you back together and an occasional email exchange for most. Now, in a mostly digital world, ...
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Digital Experience Institute: It’s Alive! Building Engaged Digital Communities in 2021

Length:
00:32:48
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1
Digital-Experience-Institute-It's-a-Very-Very-Hybrid-World
Hybrid events of the past typically broadcasted sessions on the in-person schedule, with filler content or “dead-air” breaks when the onsite schedule was not in session. Now the new meaning of hybrid is top of mind for the industry and the importance of engaging participants both onsite and online, giving ...
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Digital Experience Institute: It’s a Very Very Hybrid World

Length:
00:51:10
Clock Hours:
1
Digital-Experience-Institute-The-Future-is-Hybrid-Understanding-the-Key-Drivers-to-Effectively-Navigate-the-New-Normal
The world has changed and the effect on the live events industry has been forever tilted. Event professionals around the world are navigating uncharted terrain. In this session, we share insights gleaned from over 2,000 event professionals on the evolving state of meetings, the emerging shift to hybrid events and ...
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Digital Experience Institute: The Future is Hybrid: Understanding the Key Drivers to Effectively Navigate the New Normal

Length:
00:48:40
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1
Create-Resilient,-Competitive-Business-Models-with-Pattern-Thinking
Regularly assessing and adapting your business models is essential to avoid disruptions in how you create, deliver and capture value. To do this effectively, you must understand business model building blocks and how to identify patterns so you can make strategic structural changes. Gennaro Cuofano will break down the key ...
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Create Resilient, Competitive Business Models with Pattern Thinking

Length:
00:32:22
Clock Hours:
1
7-Change-Actions-The-Strategic-Art-of-Virtual-Connection
Knowing how to create authentic meaningful connection online is an essential leadership skill that is only growing in demand. A culture of connection catalyzes psychological safety and accelerates the collaborative potential of any group. In this interactive training, you will learn how to create a feeling of intimacy amongst participants, ...
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7 Change Actions: The Strategic Art of Virtual Connection

Length:
00:29:20
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1
Delivering-Social-Progress-How-Associations-are-Evolving-to-Stay-Relevant
LEARNER OUTCOMES: The changing role of associations and the direction for associations moving forward. How COVID-19 has emphasized the need for change and how associations can form relationships that benefit them The role of an association hub and how it can help associations expand their reach, harness knowledge and tap ...
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Delivering Social Progress: How Associations are Evolving to Stay Relevant

Length:
00:45:56
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1
Build-Back-Better---Seizing-New-Opportunities-for-the-APAC-Business-Events-Ecosystem
APAC Leaders will discuss the key factors impacting the recovery and what new business models, mindsets and skillsets will usher in future opportunities for the business events industry. They will discuss the exploration of new hybridized business models, emerging omnichannel event and experience trends that are paving the way for ...
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Build Back Better – Seizing New Opportunities for the APAC Business Events Ecosystem

Length:
00:26:58
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1
Fireside-Chat-The-Future-of-Meetings-and-Corporate-Events-in-the-Year-Ahead
Hear from Northstar Meetings Group Executive Vice President and Group Publisher, David Blansfield and Grail Insights Managing Director, Vivek Neb in this fireside chat moderated by M&C Asia Editor, Lauren Arena. Get expert insights and hear their take on the industry’s most pressing questions, including: The implication of vaccines on ...
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Fireside Chat: The Future of Meetings and Corporate Events in the Year Ahead

Length:
00:31:50
Clock Hours:
1
OriLahav
One of the biggest challenges organizations have faced this year while producing digital events is engaging participants with their sponsors and exhibitors. Some, however, have cracked the code and successfully constructed a model in which their traditional sponsors and exhibitors gained equal or greater value in their digital. This interview-style ...
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Digital Experience Institute: Delivering Value to Virtual Sponsors

Length:
00:57:39
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1
Race,-Equity-and-Actionable-Steps-to-Increase-Access-and-Opportunities-for-All
Join the award-winning author, radio host and three-time New York Emmy-nominated documentary filmmaker, Dr. Kaye Wise Whitehead, as she connects the history of systemic racism to what is happening across the country in our cities, homes and businesses. To make real change in our organizations and industry, Dr. Whitehead will ...
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Race, Equity and Actionable Steps to Increase Access and Opportunities for All

Length:
00:44:44
Clock Hours:
1