Using Neuroscience to Enrich Storytelling

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As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help you create persuasive, lasting memories that drive action.

Learner Outcomes:

  • Understand the dynamic relationship between brain chemistry, mental energy, and emotion
  • Explore how storytelling makes changes in the brain
  • Discuss strategies to engage attention using what we know about brain science

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 1:00:00
  • Date: 01/07/2019
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 1

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