Meetings are not just about tables and chairs. They are about people. People have changed. How they work has changed. This session will explore what Marriott International, a global provider of business events, and PCMA, the world’s largest network of business events strategists, have identified as macro-trends that could change the face of the business events industry. Whether it be driven by generational differences in the workforce, technological advances, attitudes around food and wellness, or new forms of media and communication, these trends have the potential to disrupt the industry as we know it.
The objective of this session is to bring together external voices and develop hypotheses and provocations around trends that will impact the business events industry in the next five years. A select group of thought leaders in key areas will provide an outside-in perspective and shed light on disruptive forces.
- Duration: 1:00:00
- Date: 01/07/2019
- EIC Status: Designated
- CMP-IS Domain: CMP Submission Pending
- Clock Hours: 1