Optimizing Your Event Content Strategy to Engage all Stakeholders

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Content can be a powerful tool for attracting registrants, engaging attendees, maximizing speaker value, adding value for event sponsors, and extending the impact of an event well beyond on-site activations? Learn the best times, topics, and tactics for creating and distributing content that engages attendees, sponsors, speakers, and other key stakeholders.

Learner Outcomes:

  • Discuss how event timing should factor into your content strategy
  • Explain how to optimize content for different event stakeholders
  • Obtain new ideas for creative content pieces and campaigns

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 1:00:00
  • Date: 01/07/2019
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 1