All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that puts your brand back into the center of the conversation.
- Redefine how you seek to make change in the world and what you can do to help others achieve their aspirations
- Recognize why creating tension with your audience moves them to action
- Design event experiences that pull people together and make a change happen in real-time
PCMA is an Approved CAE Provider & CMP Preferred Vendor.
- Duration: 00:44:49
- Date: 01/07/2019
- EIC Status: Designated
- CMP-IS Domain: CMP Submission Pending
- Clock Hours: 1.5