Videos, Webinars & Continuing Education

It’s a high-risk world out there. Just when you think you’ve planned for every hazard and reduced your organization’s exposure to every liability, something happens. This session will introduce you to some of the latest dangers associated with events and walk you through the considerations for a large scale, high ...

Today’s prospective attendees are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right message at the right time on the right channel, they may ignore you. So what are the best tools and tactics to reach them, and when ...

Meetings are not just about tables and chairs. They are about people. People have changed. How they work has changed. This session will explore what Marriott International, a global provider of business events, and PCMA, the world’s largest network of business events strategists, have identified as macro-trends that could change ...

Content can be a powerful tool for attracting registrants, engaging attendees, maximizing speaker value, adding value for event sponsors, and extending the impact of an event well beyond on-site activations? Learn the best times, topics, and tactics for creating and distributing content that engages attendees, sponsors, speakers, and other key ...

New roadblocks are making it much more difficult for international attendees to travel to U.S. events. For example, regulations in the medical device industry now prohibit physician reimbursement to offset travel expenses. More stringent visa requirements and a general feeling of uncertainty among foreign travelers also have created challenges for ...

Negotiating a hotel or convention center contract with the most favorable terms for the organization is job one for a business event strategist. The property sales team, on the other hand, wants to get the best deal for the venue. In today’s climate of evolving market conditions and new risks, ...

Having a dream team in your corner is essential for your success. Most of us are over mentored and under sponsored and lack the social currency needed to advance in our careers. In this session, Landit CEO Lisa Skeete Tatum will reveal the five types of advisors you should have ...

Whether 50 or 500,000 people attend an event, the one thing everyone is sure to remember is their food experience. Not only is it important to impress your attendees, but to have food that energizes them for the day. Our health-inspired chefs will compete to provide a snack option that ...

All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that ...

For the first time in history, five generations are sharing the workplace. In this session, best-selling author Lindsey Pollak offers expert insights into these groups and their motivations, goals, and communication styles. You’ll learn how to turn their differences into a strategic advantage for you and your entire team ...

As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help ...

During this session, you will find out how Microsoft’s cultural commitment to diversity and inclusion has affected marketing goals and best practices across the organization, and how to deploy tactical strategies that enable inclusive marketing experiences. Ron Hamlin, the Microsoft Events Team Inclusion Lead, will share his perspective on planning ...

Being part of unique, share-worthy experiences is a major motivator for today’s consumers. Instead of investing marketing dollars in traditional logo-centric assets companies want to activate the senses by creating emotional, lasting connections between their brand and customers. You’ll explore how smart brands want to activate at events and the ...

Go behind the scenes in this webinar with PCMA to find out how they pull off a successful live stream event during their largest face-to-face meeting each year, Convening Leaders ...

Covering the hospitality, meetings and trade show industries, close the gap is changing the way we think about effective marketing communication ...

In this interactive talk, Natalie Nixon will explain how borrowing from the complex system of jazz music can shine light on practical ways to innovate from the inside-out in an organization ...

Part (ro)bot and part human, the event professional of the future needs to balance the digital with face to face in order to communicate effectively with participants of experiences ...

If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable ...

Entrepreneur and award-winning magician Vinh Giang will perform several illusions, then invite you to offer your thoughts as to how he did them ...

Visit Houston President Mike Waterman will detail the group’s emergency response while the crisis was unfolding and how they managed to keep all 11 major conventions on schedule afterward ...

Learn how the events industry can pull insights from the eSports world to better meet the needs of our participants ...

Learn how strategies behind city planning can be applied throughout all aspects of your program, from engagement to networking ...

An esteemed panel will share successful case studies (driving results, growing membership, demand generation) and offer invaluable tips for you to create your own talking points ...

Explore the process of “Glocalization” when applying a global idea in a local context and how to avoid surprises in planning and production ...