Go Glocal: Create Global Brand Consistency Through Local Market Sensitivity

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When it comes to global brand marketing, perception is everything-and keeping brand consistency in events across borders can be challenging. Explore the process of “Glocalization” when applying a global idea in a local context and how to avoid surprises in planning and production. Learn how the International Trademark Association (INTA) is building its brand experience by leveraging a team of global and local professionals to achieve a seamless production with quality content, targeted marketing messages, attendee engagement and more.


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Information

  • Duration: 1:00:02
  • Date: 01/09/2018
  • Speaker:
         

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

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