Go Glocal: Create Global Brand Consistency Through Local Market Sensitivity

This is premium content. You must upgrade your plan to access.

Login with PCMA Subscribe

When it comes to global brand marketing, perception is everything-and keeping brand consistency in events across borders can be challenging. Explore the process of “Glocalization” when applying a global idea in a local context and how to avoid surprises in planning and production. Learn how the International Trademark Association (INTA) is building its brand experience by leveraging a team of global and local professionals to achieve a seamless production with quality content, targeted marketing messages, attendee engagement and more.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 1:00:02
  • Date: 01/09/2018
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

Related Posts