Media Library

100+ presentations designed to inspire and inform

Discover the latest on negotiations, meeting design, event tech trends, event strategy and more.

Earn Clock Hours


Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers
In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience.

Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers

B. Project Management
Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption
Find out how companies deliberately build a culture of disruption that keeps them on the cutting edge decade after decade. Gary Magenta, SVP and Chief Change Architect of change consulting company Root Inc., unveils the secrets to disruptors – both new entrants and existing companies.

Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption

CMP Submission Pending
Using Technologies to Build Fan Club and Enhance Your Conference Design
Attendees and sponsors expect a high return on their investment and demand an impactful, sustained and useful learning experience. This session will explore IoT and other technologies that amplify the conference experience.

Using Technologies to Build Fan Club and Enhance Your Conference Design

G. Meeting or Event Design
Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise
This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that

Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise

CMP Submission Pending
Matter: Create More Value and Become the Obvious Choice
Following his mainstage session, Peter Sheahan will unpack the results of a multi-year, multi-industry study of companies that have become the obvious choices of their most important stakeholders.

Matter: Create More Value and Become the Obvious Choice

F. Stakeholder Management
Designing Events to Engage All Demographics While Looking to Future Audiences
In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We'll explore various ways

Designing Events to Engage All Demographics While Looking to Future Audiences

CMP Submission Pending
Inside the Reinvention of the Rock & Roll Hall of Fame
After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall has bloomed to become a major international attraction, while generating an annual record of $199

Inside the Reinvention of the Rock & Roll Hall of Fame

CMP Submission Pending
The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action
In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying

The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action

G. Meeting or Event Design
Designing our Events as Experiences
Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self.

Designing our Events as Experiences

G. Meeting or Event Design
Tell Your Community's Stories and They Will Tell Your Event's Story
This session will show you how engagement tools including digital engagement platforms, intentional design, fulfilling stakeholder missions, fear of missing out, attendee psychographics and influencer marketing can all work together to empower everyone contributing to your event. Done well, they will help grow its reach

Tell Your Community’s Stories and They Will Tell Your Event’s Story

CMP Submission Pending
Medical Industry Maze: Reacting to Regulatory Changes
Government regulations, enforcement, privacy and compliance are among the leading issues in the medical meeting management process. This session goes beyond legal analysis to basic understanding of how to resource and react to change.

Medical Industry Maze: Reacting to Regulatory Changes

B. Project Management
Use Your Story to Inspire Audiences to Action
Stories move people—not only to feel an emotion but to take action. When you use a well-crafted story in your presentations and pitches, you sell more effectively, get more commitment, cultivate greater camaraderie, inspire deeply and have more fun.

Use Your Story to Inspire Audiences to Action

A. Strategic Planning
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