Panelist: Sylvia Long-Tolbert, PhD MBA MABA
Principal, Know More Marketing
Behavioral translator, human-centered researcher, and brand fixer, Dr. Sylvia Long-Tolbert has worked as a practitioner, consultant, and professor for more than 40 years and is an acclaimed expert in her field. With her guidance, marketers, organizational change agents, strategic problem solvers, experience designers, and social impact entrepreneurs build sound solutions to behavioral, social, and cultural shifts that are redefining business markets.
Sylvia has taught in graduate marketing and e-commerce degree programs for John Hopkins University’s Carey Business School, the University of Toledo’s Neff College of Business and Innovation, and Drexel University’s Lebow College of Business. Working at the intersection of science and practice, Sylvia introduces business leaders to conceptual frameworks, analytics and theories from behavioral psychology and marketing science.
Sylvia’s experience comprises management and leadership roles across diverse industries and business-to-business and business-to-consumer markets, including retail, secondary mortgage, health insurance and public utility sectors.