Videos, Webinars & Continuing Education

Conducting salary surveys can uncover wage inequity, like Convene's Salary Survey, but the more targeted approach to combat this issue is salary transparency ...

Immersive experiences are attracting attention in an increasingly distracted world but applying a human-centric approach can be challenging ...

There is an on-going change in the way events do business and what they measure as success. Experts in this session will discuss the different event business models to focus on various value propositions from profit driven models to purpose driven models. Join the session to ask yourself – Why ...

Join us for a Convening Leaders 2023 preview as we walk you through what you need to know before arriving digitally or in-person in Columbus. Learn about education themes, networking events, the CL23 platform and how to make the most of your Convening Leaders experience ...

Traditional event marketing is struggling. Your audience no longer responds to email, social, or paid ads like they did in 2019. Everything and everyone is now digital ...

Modern event production is different. It doesn’t feel the same, nor does it cost the same. Plus it requires you to think about your in-person, hybrid, and virtual events differently from concept to execution ...

Have you considered continuing your personal and professional growth in the events industry through graduate education? PCMA is excited to partner with George Washington University’s Master of Science in Tourism, Hospitality and Event Management (MSTHEM), offering up to a 25 percent tuition discount for PCMA members ...

In this webinar, Honeycomb Strategies will share how events that truly consider environmental and social impacts can enhance brand, streamline event flow, and create a more meaningful experience for attendees and maybe even get to net zero carbon! ...

The virtual event industry has been quite a rollercoaster ride the past 3 years and we’ve sat front row the whole time. I’m excited to share the trends I’ve observed from the past years and the tech game changers that are yet to come ...

After two tumultuous years, how has the event tech industry changed? What trends will continue in 2023? How will they affect your events? There’s only one person we need to ask: Julius Solaris ...

Event marketing transformed during the pandemic, and it’s changing again. Rapidly. Learn from two of the best in our industry and bring your audiences back. In-person and online ...

Leading experts have come together in our new DES certification course. Hear from them directly and learn how each aspect of digital events will change in 2023 ...

If your organization is focused on incorporating DEI initiatives into the strategic plan, think digital. Join us as we look at how organizations should be intentionally incorporating their DEI and online community engagement strategies to serve the organization to its fullest potential. Learner Outcomes: Explore digital communities’ objectives and how ...

During this webinar, we'll discuss some key considerations to produce accessible events that benefit not only individuals with disabilities, but also help to ensure that all participants are able to fully engage in the event ...

Online attendees are easily distracted and disappointed by poorly planned event agendas. Learn how leading brands design digital events to maximize audience engagement. Join DES expert, Sourabh Kothari, for a sneak peek into his new DES module on "Experience Design + Audience Engagement." ...

The new normal is full of twists and turns for the event industry, from restrictions to lockdowns to hesitations. Hybrid events are a great opportunity to expand your event while reducing the risk. Learn how organizers should budget and price their hybrid events ...

Where is everybody? After months of preparations and investments in your event's content and experience, don't let your ROI be ruined by sub-standard marketing. Join DES expert and event marketing guru, Rachel Stephan, for a sneak peek into her new DES module on "Marketing + Communities" ...

More than ever event organizers are expected to increase attendee engagement with every event. This workshop discussion will present two frameworks around fostering human connection in events through meeting purpose and recognizing how neurotransmitters impact attendee engagement ...

Whether viewing sponsorship through the attendee’s need for engagement, knowledge and solutions or the sponsor’s desire to showcase value and lead generation – each view is unique and continues to evolve ...

Food and beverage concepts provide a powerful opportunity to drive change in the key areas of sustainability and social responsibility. However, as many buzzwords are out there, there are equally as many myths on why things don’t move forward ...

Feeling overwhelmed with all the change? Jamie Clarke is the perfect guide to get you to where you want to go and be able to adapt to the ever changing events landscape ...

In this authentic and open discussion, Alisha Wenc and Naomi Clare Crellin will share stories of how Empathy has helped them drive innovation and mission in their work. Alisha will shed light on how her work to advance Women – whether in tech or business – has relied upon an ...

Whether it’s a global pandemic or other disruptive forces on the horizon, the ability to approach contracts and negotiations in a collaborative manner has been challenging for both event strategists and suppliers alike ...

PCMA Foundation, in partnership with Singapore Tourism Board, initiated research the Time is Now –  Sustainability in Business Events Industry to learn what practices event organisers are implementing for their events. 74% of event organisers agree their events are more sustainable than five years ago, but only 15% said the last event held ...