Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

Build the Event Team of the Future by Unlocking Cross-Functional Collaboration
As the Business Events Industry’s landscape continues to shift and change, successful events that will continue into the year ahead take more than the tried-and-true strategies and best practices ...
Members /

Build the Event Team of the Future by Unlocking Cross-Functional Collaboration

Length:
00:56:45
Clock Hours:
1.0
Storytelling Across Channels: Market Your Event by Capturing Attention and Excitement
You might have a packed agenda of content and a plethora of activities and experiential activations, but unless you can quickly relay to your audience what your event or meeting offers them, marketing messages can easily get lost in the sea of content, promotions, and branded messages ...
Members /

Storytelling Across Channels: Market Your Event by Capturing Attention and Excitement

Length:
01:02:10
Clock Hours:
1.0
Mastering Year-Round Community Engagement for Customers and Employees
Acquiring customers and hiring new talent is expensive. Retaining customers costs 5 times less than acquiring new ones, and organizations that invest in customer loyalty (with top Net Promoter Scores and satisfaction ratings) grow revenues 2.5 times faster ...
Members /

Mastering Year-Round Community Engagement for Customers and Employees

Length:
00:54:33
Making More with Less: Content Hacks to Extend Your Reach and ROI
Captivating content that increases interaction and loyalty within your community is worth its weight in gold—but you don’t have to break the bank to create it. Learn valuable takeaways through case studies including LegalZoom’s partnership with the NBA and runDisney’s Princess Half Marathon ...
Members /

Making More with Less: Content Hacks to Extend Your Reach and ROI

Length:
00:55:17
Clock Hours:
1.0
The Future of the Force Majeure: Negotiating Contracts Amid Uncertainty
Traditionally long planning timelines have been transformed into quickly moving and reimagined meetings, as both business event planners and venue professionals navigate shifting and sometimes murky timelines laced with uncertainty ...
Members /

The Future of the Force Majeure: Negotiating Contracts Amid Uncertainty

Length:
01:00:32
Clock Hours:
1.0
Beyond Your Event's Walls: Crafting Captivating and Seamless Off-Site Experiences
Globally, people attend events to learn, network, collaborate, do business, and experience captivating moments of connection and inspiration that can help them better serve their audiences long after the event is over ...
Members /

Beyond Your Event’s Walls: Crafting Captivating and Seamless Off-Site Experiences

Length:
00:43:34
Driving Innovation with Purpose: How to Make an Impact Through Creative Leadership
Learn how Cirque du Soliel doesn’t just believe in diversity but lives it with each show and effort. You’ll also walk away with ways you can creatively lead both business innovation and social impact, no matter your organization or industry ...
Members /

Driving Innovation with Purpose: How to Make an Impact Through Creative Leadership

Length:
00:59:12
Clock Hours:
1.0
Prioritize Workplace Wellbeing to Boost Productivity, Performance, and Engagement
As many organizations redefine their workplace cultures and embracing the future of hybrid and remote teams, pressure and stress are continuing to mount for business events professionals responding to disruption and uncertainty ...
Members /

Prioritize Workplace Wellbeing to Boost Productivity, Performance, and Engagement

Length:
00:49:20
Clock Hours:
1.0
Turning Allyship into Action: Integrating Equity, Inclusion, Belonging and Diversity into Business Events
Driving diversity, inclusion, and allyship involves difficult conversations and change, but that doesn’t have to be an impossible lift ...
Members /

Turning Allyship into Action: Integrating Equity, Inclusion, Belonging and Diversity into Business Events

Length:
00:58:46
Clock Hours:
1.0
The Return on Events: Measuring and Reporting Your Value
Virtual and hybrid events have given us more data than ever before on our audience and their actions within our event programs. However, a strategic approach is needed to take that data and create both plans and content that resonate with audiences and impact our organization’s bottom line ...
Members /

The Return on Events: Measuring and Reporting Your Value

Length:
00:56:39
Clock Hours:
1.0
PUSH: Three Keys to Achieving Resilience
The recent disruption of the fitness industry has many parallels with business events. Driven by changing consumer behaviors, the Pandemic caused a massive demand for virtual workouts and challenged businesses to adopt new ways of engaging exercisers everywhere ...
Members /

PUSH: Three Keys to Achieving Resilience

Length:
00:55:43
Clock Hours:
1.0
Live Q&A: How to Build Your Hybrid Event from Scratch
Every year the world's leading event professionals come together in January for Convening Leaders. Online and onsite. Learn how the events industry's premier conference delivers a hybrid experience for global and local attendees. From concept, planning, platform, production, and measurement ...
Public /

Live Q&A: How to Build Your Hybrid Event from Scratch

Length:
00:26:33
Clock Hours:
0.0
Live Q&A: What Hybrid Events Will Look Like in 2022
Join Cheri Hulse, Head of Strategy at ON24, as she discusses the foundation of business event engagement, event business models, and why hybrid events in 2022/23 may not be what you think they are today ...

Live Q&A: What Hybrid Events Will Look Like in 2022

Length:
00:25:37
Clock Hours:
0.0
Live Q&A: How Virtual and Hybrid Events Will Change in 2022
Hybrid events are here to stay and the multiverse is upon us. How will your virtual and hybrid events change in 2022? What should you be prepared for? Few experts have more insights on digital media and enterprise communications than Ben Chodor, President of Notified. Ben has been innovating video ...
Public /

Live Q&A: How Virtual and Hybrid Events Will Change in 2022

Length:
00:27:32
Clock Hours:
0.0
Oman Get To Know Webinar
Discover the practical steps on how you can restart events in a safe environment that won’t hinder the natural beauty of this Lonely Planet top 10 must visit destinations for 2022 ...

Webinar: Safe ways to connect Post the Pandemic: Explore the Jewel of the Gulf: The Sultanate of Oman

Length:
00:41:54
Webinar Using Event Media to Drive Revenue for Your Meeting
We’ll discuss new media that was created for fully virtual events, and how it can now integrate into onsite meetings, as well as traditional media such as daily newspapers and meeting guides. We’ll also examine how transition plans and expanded reach can drive and protect advertising revenues ...
Public /

Webinar: Using Event Media to Drive Revenue for Your Meeting

Length:
00:46:28
Clock Hours:
1.0
Webinar: Journey through Japan. Best Practices in Covid-19 Countermeasures and Safety Frameworks
In the past decade, Japan experienced a record number of foreign visitors, almost quadrupling what they had in 2010. With major international events such as the G20 Summit in Osaka, Rugby World Cup and Tokyo 2020 Olympics, Japan was poised for a record-breaking number again ...
Public /

Webinar: Journey through Japan. Best Practices in Covid-19 Countermeasures and Safety Frameworks

Length:
00:22:01
Webinar: Hybrid & Virtual Events Playbook: Priceless Lessons from an Impossible Year
Join us as two leading event strategists open their playbooks to share valuable takeaways from a year filled with challenges and surprising opportunities, too. For one association, the learning runway spanned more than a decade, as they were pioneers in live streaming event content ...

Webinar: Hybrid & Virtual Events Playbook: Priceless Lessons from an Impossible Year

Length:
01:01:04
Clock Hours:
1.0
Webinar: New Orleans is Built To Host
There is no better destination than New Orleans for your meeting. In this webinar, we will introduce you to a few of the architects who make your meeting successful and memorable ...
Public /

Webinar: New Orleans is Built To Host

Length:
00:45:44
Webinar: How Flanders Hosted Their First US-Sourced Conference Since the Start of the Pandemic
During this webinar viewers will get to know Flanders and her majestic arts cities in a fun and interactive way. Secondly, attendees will through a case study get an idea of what it means to organize a conference in Europe (Belgium – Bruges) taking into account all the covid 19 ...
Public /

Webinar: How Flanders Hosted Their First US-Sourced Conference Since the Start of the Pandemic

Length:
00:33:49
PCMA Future Event Masterminds: Effective Budgeting
Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Keaton Watson, was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the ...
Public /

PCMA Future Event Masterminds: Effective Budgeting

Length:
00:53:12
Clock Hours:
0.75
PCMA Future Event Masterminds: State of the Industry
Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Mia Masson, was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the ...
Public /

PCMA Future Event Masterminds: State of the Industry

Length:
00:45:54
Clock Hours:
0.75
New Member Orientation - 3rd Quarter 2021
Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders ...
Public /

New Member Orientation – 3rd Quarter 2021

Length:
00:24:43
Vaccine Spotlight Webinar: What Does the Law Say?
There was much confusion during the onset of COVID and the cancellations that followed. Should venues be flexible? Are planners obligated to fulfill their contracts although the event could not take place? With time, practices and rulings have been defined in the business of events. Steven A. Adelman joins us ...
Public /

Vaccine Spotlight Webinar: What Does the Law Say?

Length:
00:58:28
Clock Hours:
1.0