Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

Live Q&A: Growing Digital Communities with Events
How do you build a stronger member community using in-person, hybrid, and virtual events? How often do your customers and partners want to engage with you? Join Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal ...
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Live Q&A: Growing Digital Communities with Events

Length:
00:29:08
Clock Hours:
0.5
Webinar: How to Evaluate and Maximize Your Event Technology
The past year has brought an explosion of different technology tools for event management. As the industry returns to in person and hybrid events it is essential that we take a look at our event technology tools ...
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Webinar: How to Evaluate and Maximize Your Event Technology

Length:
00:58:09
Clock Hours:
1.0
Webinar: Generating Year-Round Revenue with Meeting Data
Meetings and conferences are data-rich entities that can leverage that data to generate revenue well beyond the event. Now, in addition to what you sell at your meeting, you can sell year-round engagement and connections ...
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Webinar: Generating Year-Round Revenue with Meeting Data

Length:
00:58:31
Clock Hours:
1.0
Live Q&A: Hybrid Event Nightmares
Hybrid events are complex and sometimes things can go wrong. Other times they can go horribly wrong! Learn about some of the worst-case scenarios from our veteran hybrid event experts. Use their war stories to better prepare yourself, and plan meaningful contingencies, should things go unexpectedly ...
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Live Q&A: Hybrid Event Nightmares

Length:
00:30:47
Clock Hours:
0.5
Webinar: The Making of the NBA All-Star 2022
This panel discussion will explore the planning process, pandemic-related considerations, and successes of the NBA All-Star 2022 event, which took place in Cleveland in February ...
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Webinar: The Making of the NBA All-Star 2022

Length:
00:57:35
Live Q&A: Successful Hybrid Events Depend on These Key Roles
Successful hybrid events prioritize both the virtual and in-person attendee experience, rather than favoring one over another. This requires a unique set of skills that your in-person events team may not possess ...
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Live Q&A: Successful Hybrid Events Depend on These Key Roles

Length:
00:27:23
Clock Hours:
0.5
Webinar: Engage Effectively with Procurement
Have you faced challenges when it comes to procurement at your events? Or struggle to communicate effectively with them? Join us at this session to unpack the business function that procurement performs and identify the success metrics against which they are measured ...
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Webinar: Engage Effectively with Procurement

Length:
00:58:32
Live Q&A: Building World-Class Digital Communities
In 2022 events will drive the creation of rich digital communities for professionals everywhere. How do you attract an audience to your community? How do you engage them before, during, and after your events? What do successful communities have in common? Learn from community and content expert Mia Masson, who keeps ...
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Live Q&A: Building World-Class Digital Communities

Length:
00:27:06
Clock Hours:
0.5
Webinar: Make Sure You Have a Plan B & C for Your Content Strategy
If there is one thing the pandemic has taught us it's no matter how prepared you think you are, life can always throw you a curve ball. When live events were no longer an option, many organizations had to figure out quickly how to communicate to their members, customers, and ...
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Webinar: Make Sure You Have a Plan B & C for Your Content Strategy

Length:
00:55:53
Clock Hours:
1.0
Webinar: Pulling Back the Convening Leaders Curtain: Production & Content
PCMA’s team behind Convening Leaders 2022 got creative with hybrid solutions that answered travel challenges, health and safety concerns, and attendee engagement obstacles ...
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Webinar: Pulling Back the Convening Leaders Curtain: Production & Content

Length:
00:50:04
Clock Hours:
0.75
Live Q&A: Raise the Value of Your Virtual and Hybrid Event Sponsorships
What will sponsors and exhibitors pay for your virtual or hybrid event? How can you maximize the ROI of their sponsorships? Join Meg Fasy as she explains how she creates winning virtual and hybrid event sponsorship packages for the world's leading brands ...
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Live Q&A: Raise the Value of Your Virtual and Hybrid Event Sponsorships

Length:
00:33:18
Clock Hours:
.5
Webinar: Pulling Back the Convening Leaders Curtain: Experience Design
PCMA’s Event and Education Leaders Tonya Almond and Carrie Johnson will reveal the CL22 design journey from planning through execution. Sharing how the original experience evolved from the initial plan and touch on health and safety protocols, PCMA Promenade, education content pillars, our hybrid experience, and more ...
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Webinar: Pulling Back the Convening Leaders Curtain: Experience Design

Length:
00:43:26
Clock Hours:
0.75
Webinar: How to Monetise Virtual and Hybrid Event Content
Content, content and more content. When it comes to event content and information, virtual and hybrid events are a literal gold mine. How do you make the most out of recorded conference content and potentially monetise them to contribute to your organisation’s bottom line.  ...
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Webinar: How to Monetise Virtual and Hybrid Event Content

Length:
00:57:47
Live Q&A: Storytelling to Supercharge your Event Marketing
In-person events are back, virtual events are popping up everywhere. How do you stand out for your potential attendees? Join event marketing expert Jess Hopp as she explains how to infuse storytelling into each step of your event marketing journey ...
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Live Q&A: Storytelling to Supercharge your Event Marketing

Length:
00:29:10
Clock Hours:
0.5
Live Q&A: How To Choose the Right Platform and Format for your Virtual and Hybrid Events
What's the right platform and format for your hybrid or virtual event? With over 300 virtual event platforms to choose from, how can you make the right choice? ...
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Live Q&A: How To Choose the Right Platform and Format for your Virtual and Hybrid Events

Length:
00:30:59
Clock Hours:
0.5
JNTO
You've heard of big-name cities like Tokyo and Osaka, but have you considered other wonderfully unique destinations for conventions in Japan? Join us for a peek into why these destinations and venues inspire creativity and innovation.  ...
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Webinar: Unique Venues in Japan that Captivate and Inspire

Length:
00:39:22
The Competitive Advantage of Sustainability: A Business Case for a Resilient Future
Our planet is barreling toward a climate change crisis that is already spurring social inequality and exclusion across the world ...
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The Competitive Advantage of Sustainability: A Business Case for a Resilient Future

Length:
00:55:04
Clock Hours:
1.0
Mobilizing Shared Risk Management as Business Events' Competitive Advantage
For far too long, business event planners and destinations have approached risk management using strategies and practices that are unsustainable long term ...
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Mobilizing Shared Risk Management as Business Events’ Competitive Advantage

Length:
00:46:36
Clock Hours:
1.0
Transforming Event Experiences: How to Deliver Meaningful, Human-to-Human Moments
Seismic social and psychological changes are continuing to affect individuals and communities—and we won’t know exactly how much human behavior has changed until we’re well into the post-COVID landscape ...
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Transforming Event Experiences: How to Deliver Meaningful, Human-to-Human Moments

Length:
00:52:51
Clock Hours:
1.0
How to Create a Healthy Speak-Up and Feedback-Rich Culture
Toxic cultures lead to missed opportunities, failure, and sometimes disaster. In a healthy speak-up culture, however, not only do leaders have the skills and attributes to hear concerns, ideas, and even voices of dissent, they also acknowledge, encourage, and reward them ...
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How to Create a Healthy Speak-Up and Feedback-Rich Culture

Length:
00:57:33
Clock Hours:
1.0
The Business of Belonging: Creating Transformative and Inclusive Digital Events
As the business events industry constructs the future of virtual and hybrid events, one question continues to surface: How can you create the magic of an outstanding live experience digitally? ...
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The Business of Belonging: Creating Transformative and Inclusive Digital Events

Length:
00:59:35
Clock Hours:
1.0
Approaching Continuing Education with Human-Centered Design
It’s always taken more than a “one size fits all” approach to host successful and impactful events. However, the seismic changes caused by the COVID-19 pandemic have forced business event planners in all industries and sectors to think about learning and development in new ways ...
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Approaching Continuing Education with Human-Centered Design

Length:
00:44:32
Clock Hours:
1.0
Increasing Value by Monetizing Digital Programs, Experiences, and Offerings
Making digital and hybrid experiences financially viable is a top priority for planners to help maintain their organizations’ bottom lines. However, so is providing outstanding event experiences for your participants ...
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Increasing Value by Monetizing Digital Programs, Experiences, and Offerings

Length:
00:40:44
Clock Hours:
1.0
What it Takes to Make the Middle-to-Senior Leadership Leap
Dive inside the minds of a CEO, Events VP, and a Senior Corporate Event Marketer to reveal essential characteristics, emerging skillsets, and sought-after qualifications of ideal senior leaders ...
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What it Takes to Make the Middle-to-Senior Leadership Leap

Length:
00:42:58
Clock Hours:
1.0