Videos, Webinars & Continuing Education

En PCMA buscamos fortalecer todos los días a nuestra comunidad de mujeres a través de acciones que impulsen su carrera y les permitan conectarse ...

Our industry is changing rapidly. To make sure your events are performing at their highest level you need new skills, strategies, data, and technologies. As part of the PCMA family, ELI is bringing a robust Learning Library to PCMA and CEMA members, as well as multiple live learning opportunities ...

Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s ...

El máximo valor de un evento es generar transformación. Conoce qué es el Diseño de Eventos consciente para lograr generar empatía con tus asistentes, brindar oportunidades de conexión, producir ideas  y generar cambio. Llévate diferentes herramientas para el Diseño de Eventos y agrega valor a tu perfil profesional ...

¿Estás interesado en atraer eventos globales o mejorar tu estrategia? Entonces debes escuchar este webinar para saber cuáles son los nuevos requerimientos de los tomadores de decisiones de asociaciones internacionales para traer sus eventos a Latinoamérica ...

Stress and long hours are no strangers to event professionals. However the pandemic and continued uncertainty have, in some cases, compounded repeated exposure to stress impacting emotional, mental and physical well-being ...

The jury is still out on digital events. They work well for many organizations. For others, they remain behind the “break only in case of emergency” glass ...

Event data has become multi-dimensional in a few short years compared to when post-event surveys were the go-to source. Where should you start and how do you effectively communicate what the data means for your in-person, hybrid and digital events? ...

In her recent Convene article, contributor Beth Surmont explored why embracing uncertainty is vital to thriving on the long, tough road ahead. The events community can lean on each other for support to proactively produce events amidst the challenging, uncertain path forward ...

Three industry leaders will share their perspectives on strategic challenges that require new ways of thinking and preparation - rising costs, inflation, and understanding the impact of social media on audience behavior to name a few. Participate in this session to discuss how major trends have fundamentally changed our industry ...

Event strategists increasingly want events to behave like other digital marketing channels with hard metrics, high NPS scores, and transparent return on investment ...

One of the benefits of social media is the ability to eavesdrop on conversations about your event or brand digitally. These insights help you understand what individual customers like, dislike, and need from your content, programming, and people ...

Conducting salary surveys can uncover wage inequity, like Convene's Salary Survey, but the more targeted approach to combat this issue is salary transparency ...

Immersive experiences are attracting attention in an increasingly distracted world but applying a human-centric approach can be challenging ...

There is an on-going change in the way events do business and what they measure as success. Experts in this session will discuss the different event business models to focus on various value propositions from profit driven models to purpose driven models. Join the session to ask yourself – Why ...

Join us for a Convening Leaders 2023 preview as we walk you through what you need to know before arriving digitally or in-person in Columbus. Learn about education themes, networking events, the CL23 platform and how to make the most of your Convening Leaders experience ...

Traditional event marketing is struggling. Your audience no longer responds to email, social, or paid ads like they did in 2019. Everything and everyone is now digital ...

Modern event production is different. It doesn’t feel the same, nor does it cost the same. Plus it requires you to think about your in-person, hybrid, and virtual events differently from concept to execution ...

Have you considered continuing your personal and professional growth in the events industry through graduate education? PCMA is excited to partner with George Washington University’s Master of Science in Tourism, Hospitality and Event Management (MSTHEM), offering up to a 25 percent tuition discount for PCMA members ...

In this webinar, Honeycomb Strategies will share how events that truly consider environmental and social impacts can enhance brand, streamline event flow, and create a more meaningful experience for attendees and maybe even get to net zero carbon! ...

The virtual event industry has been quite a rollercoaster ride the past 3 years and we’ve sat front row the whole time. I’m excited to share the trends I’ve observed from the past years and the tech game changers that are yet to come ...

After two tumultuous years, how has the event tech industry changed? What trends will continue in 2023? How will they affect your events? There’s only one person we need to ask: Julius Solaris ...

Event marketing transformed during the pandemic, and it’s changing again. Rapidly. Learn from two of the best in our industry and bring your audiences back. In-person and online ...

Leading experts have come together in our new DES certification course. Hear from them directly and learn how each aspect of digital events will change in 2023 ...