Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How Do You Give Back To A Destination?

The International Association of Professional Congress Organisers invited attendees to create lasting legacy programs for specific host destinations.

BY Michelle R. Davis July 31, 2017

Blowing Up: How A Niche Event Went Big

World Science Festival Brisbane is dedicated to taking science out of the lab and into the community — ‘from blowing up stuff to setting off rockets.’

July 31, 2017

Can Influencer Marketing Campaigns Reach Meeting Planners?

Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.

BY Jennifer N. Dienst July 31, 2017

A TED-Inspired Street Party in Long Beach

The Long Beach Convention & Entertainment Center debuts an innovative new special-event space that brings new meaning to the phrase “out of the box” — and demonstrates how unused spaces can be transformed.

BY Barbara Palmer July 26, 2017

Hug Your Haters, and Other Digital Ways to Grow Attendance

Ten things to keep in mind in your efforts to attract participants to your events.

BY Michelle Russell July 20, 2017

2 Ways to Personalize a Special Event

How do you impress destination-marketing executives with a takeaway that speaks to a destination?

BY Michelle Russell July 18, 2017

Canada’s Nurses Meet, Speak Out in Calgary

How a medical association is using its app to amplify members’ voices, at their meeting and beyond.

BY Calgary TELUS Convention Centre July 17, 2017

Why Wall-to-Table Might Be the Next Big Thing in F&B

Vertical farming is a sustainable, delicious way to feed the world — including conference attendees.

BY Jasmine Zhu July 11, 2017

Behind the Scenes: Five of the Fastest-Growing Trade Shows

Convene TV hosts Carrie Ferenac and Kimberly Bottom unpack the secrets behind their success.

BY Convene Editors July 10, 2017

The Revolution Will Be Texted

During an American Farm Bureau Federation conference, farmers and ranchers used their cellphones to tell Congress what they thought about a pending bill critical to their future.

BY Casey Gale July 3, 2017

How a Resort in New Mexico Gives Abandoned Horses a Second Chance

The Hyatt Regency Tamaya in New Mexico is saving wild and abandoned horses — and relying on the help of meeting attendees to do it.

July 3, 2017

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA