Event Strategy & Design
How Do You Give Back To A Destination?
The International Association of Professional Congress Organisers invited attendees to create lasting legacy programs for specific host destinations.
Blowing Up: How A Niche Event Went Big
World Science Festival Brisbane is dedicated to taking science out of the lab and into the community — ‘from blowing up stuff to setting off rockets.’
Can Influencer Marketing Campaigns Reach Meeting Planners?
Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.
A TED-Inspired Street Party in Long Beach
The Long Beach Convention & Entertainment Center debuts an innovative new special-event space that brings new meaning to the phrase “out of the box” — and demonstrates how unused spaces can be transformed.
Hug Your Haters, and Other Digital Ways to Grow Attendance
Ten things to keep in mind in your efforts to attract participants to your events.
2 Ways to Personalize a Special Event
How do you impress destination-marketing executives with a takeaway that speaks to a destination?
Canada’s Nurses Meet, Speak Out in Calgary
How a medical association is using its app to amplify members’ voices, at their meeting and beyond.
Why Wall-to-Table Might Be the Next Big Thing in F&B
Vertical farming is a sustainable, delicious way to feed the world — including conference attendees.
Behind the Scenes: Five of the Fastest-Growing Trade Shows
Convene TV hosts Carrie Ferenac and Kimberly Bottom unpack the secrets behind their success.
The Revolution Will Be Texted
During an American Farm Bureau Federation conference, farmers and ranchers used their cellphones to tell Congress what they thought about a pending bill critical to their future.
How a Resort in New Mexico Gives Abandoned Horses a Second Chance
The Hyatt Regency Tamaya in New Mexico is saving wild and abandoned horses — and relying on the help of meeting attendees to do it.
Inside The National Native American Law Enforcement Association 2017 National Training Conference
A nonprofit tackles critically important issues.