Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

All-Male Speaker Line-Up Derails History Conference

University conference organizers take action after academics object to an event agenda filled solely with male speakers.

BY Barbara Palmer October 12, 2018

Mapping the Attendee Journey

Understanding the customer journey can help exhibitors gain insight about ROI.

BY Casey Gale October 10, 2018

How Milwaukee Puts Housing First

The “housing first” philosophy puts the chronically homeless in secure housing as a first step, rather than focusing on behavior or other issues. Here’s the difference it has made in Milwaukee County.

BY Barbara Palmer October 2, 2018

3 Key Lessons for Licensing Music at Your Next Event

Not sure about licensing the soundtrack for your events? These three things will help you hit the right notes.

BY David McMillin October 1, 2018

Hacking Homelessness

Gallus Events founder William Thomson created Homeless Hackathon Glasgow, bringing together hacker participants, along with representatives from local institutions and nonprofit organizations, to yield potential solutions to homelessness. The result? Not one, but three projects currently under development.

BY Barbara Palmer October 1, 2018

4 Ways Meetings Help Homeless Communities

Here are some of the ways events make an impact.

BY Ken Budd October 1, 2018

How Convention Centers Are Responding to Homelessness

Convention centers sit in the middle of the tension between homeless individuals and meeting attendee perceptions. But when it comes to lending a helping hand, here is a long list of centers who refuse to be bystanders.

BY Convene Editors October 1, 2018

Hosting Medical Events That Deliver

Facilities that cater to medical meetings requiring cadavers and demonstrations of cutting-edge procedures are cropping up — offering a remedy for some of the headaches associated with planning hands-on health-care events.

BY Michelle R. Davis October 1, 2018

Taking Strategy a Step Further

Dan Sundt, chief eXperience officer of CXO Marketing Inc., on experience design and how to avoid “better sameness” when designing events.

BY Jasmine Zhu October 1, 2018

Crafting Experiences That Stir the Soul

At the Skift Global Forum, one entrepreneur shared her blueprint for making mini vacations into rich learning opportunities — and her approach speaks volumes for event organizers.

BY Casey Gale October 1, 2018

Breaking Records Using VR at Congress of Neurological Surgeons Annual Meeting

A virtual-reality simulation at a medical meeting sought to educate in an innovative way — while setting a world record. 

BY Ellen Ryan October 1, 2018

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