Event Strategy & Design
All-Male Speaker Line-Up Derails History Conference
University conference organizers take action after academics object to an event agenda filled solely with male speakers.
Mapping the Attendee Journey
Understanding the customer journey can help exhibitors gain insight about ROI.
How Milwaukee Puts Housing First
The “housing first” philosophy puts the chronically homeless in secure housing as a first step, rather than focusing on behavior or other issues. Here’s the difference it has made in Milwaukee County.
3 Key Lessons for Licensing Music at Your Next Event
Not sure about licensing the soundtrack for your events? These three things will help you hit the right notes.
Hacking Homelessness
Gallus Events founder William Thomson created Homeless Hackathon Glasgow, bringing together hacker participants, along with representatives from local institutions and nonprofit organizations, to yield potential solutions to homelessness. The result? Not one, but three projects currently under development.
4 Ways Meetings Help Homeless Communities
Here are some of the ways events make an impact.
How Convention Centers Are Responding to Homelessness
Convention centers sit in the middle of the tension between homeless individuals and meeting attendee perceptions. But when it comes to lending a helping hand, here is a long list of centers who refuse to be bystanders.
Hosting Medical Events That Deliver
Facilities that cater to medical meetings requiring cadavers and demonstrations of cutting-edge procedures are cropping up — offering a remedy for some of the headaches associated with planning hands-on health-care events.
Taking Strategy a Step Further
Dan Sundt, chief eXperience officer of CXO Marketing Inc., on experience design and how to avoid “better sameness” when designing events.
Crafting Experiences That Stir the Soul
At the Skift Global Forum, one entrepreneur shared her blueprint for making mini vacations into rich learning opportunities — and her approach speaks volumes for event organizers.
Breaking Records Using VR at Congress of Neurological Surgeons Annual Meeting
A virtual-reality simulation at a medical meeting sought to educate in an innovative way — while setting a world record.
Homelessness — ‘Something We Have to Fix’
How the meetings industry is responding to homelessness.