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Event Strategy & Design
Hybrid Events: They Don’t Need to ‘Be Parallel’
The idea that hybrid events can or need to connect two live audiences is one of the “5 Greatest Myths About Virtual and Hybrid Events,” a new PCMA e-book available for download.
3 Trends Shaping Events: Immersive Sound, Microadventures, and ‘Reformatted’ Department Stores
Wunderman Thompson’s recent trend report, “The Future 100: 2022,” identifies 100 trends across industries. The Convene team has hand-picked more than a dozen of these trends that we think will have an impact on the business events industry. Here are three.
Taking a Holistic CSR Approach
In a session at the recent Destination Showcase, an event sustainability expert shared how to make CSR part of the event-planning process. Hint: Start at the beginning and engage all stakeholders.
Holograms Are Giving Events the ‘Beam Me Up’ Experience
Holograms — 3D-image projections — are increasingly making their way into corporate headquarters and onto stages for conferences. Here’s what the technology can and can’t do. Yet.
5 Lessons for Planners From the SXSW In-Person Experience
Attending this year’s SXSW in person gave Beth Surmont, vice president of event strategy and design at 360 Live Media, some ideas that any organizer can adapt to optimize their events.
3 Trends Shaping Events: Academic Adventures, Liminal Spaces, and The Great Reskill
Wunderman Thompson’s recent trend report, “The Future 100: 2022,” identifies 100 trends across industries. The Convene team has hand-picked more than a dozen of these trends that we think will have an impact on the business events industry. Here are three.
A Novel Icebreaker Makes Networking Less Awkward
One conference made networking easier by letting participants make a simple choice — what coffee cup to use.
3 Trends Shaping Events: Nomad Economy, Greener Transit, and Regenerative Models
Wunderman Thompson’s recent trend report, “The Future 100: 2022,” identifies 100 trends across industries. The Convene team has hand-picked more than a dozen of these trends that we think will have an impact on the business events industry. Here are three.
Ukraine Humanitarian Crisis: How the Events Industry is Helping
The number of events, travel, and hospitality industry groups that have condemned Russia’s attacks on Ukraine continues to grow — while more event venues in Europe convert their facilities to house the millions of Ukrainians escaping the ravages of war.
How a Pandemic Problem Helped Innovate a GMID Program
After a year off due to COVID-19 in 2020, PCMA’s Capital Chapter switched its Hill Day advocacy event last year to virtual appointments with lawmakers and invited other PCMA chapters to lead the meet-ups — thereby increasing the number of participants and appointments. The chapter is building on that momentum for this year’s virtual Hill Day.
Around the World, Associations Express Support for Ukraine Counterparts
The international library and book publishing communities have not shied away from issuing strong statements or advocating for the removal of Russian state-owned institutions at industry events.
5 Lessons Learned From CES 2022
In an online roundtable discussion last week hosted by mdg, organizers of CES 2022 shared what worked, what didn’t, and what lessons they learned from planning and hosting the event during the worst of the Omicron outbreak.