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Event Strategy & Design
What Can We Expect for Meetings and Events Next Year?
According to a global survey of meeting professionals by American Express, small in-person events will return late in the year.
Doctors Share Pros and Cons of Virtual Medical Conferences
Physician leaders at a medical association offer lessons learned when remaking two in-person events into fully digital versions during the pandemic.
Why Interest in Virtual Events Is Waning — and What to Do About It
With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.
This Virtual Medical Convention Didn’t Skimp on Production
The American Academy of Pediatrics’ annual in-person National Conference and Exhibition puts on a show each year, mixing entertainment with content and bringing “emotion to science.” How did they accomplish that with their 2020 all-virtual event?
Webinar: A Whistle-Stop Tour of Ireland
Join us for a whistle-stop tour of the Emerald Isle, where Meet in Ireland will be bringing you a flavor of Ireland from the comfort of your own home. During the webinar you will learn why Ireland is the perfect destination to host an international conference, and you will also hear about one association’s journey and experience of hosting their conference in Ireland. You can also expect to be treated to plenty of fun entertainment that showcases traditional Irish music and dance at its best.
Changing Event Industry Models: 2 Examples
What a mentorship program for global women business leaders and an awards program at New Orleans Ernest N. Morial Convention Center have in common.
Mother of Invention: Rethinking Business Events in Light of COVID-19
“Necessity” is a mild way to describe the impetus for invention brought by COVID-19. We’ve learned in 2020 that creativity is, as business strategist Natalie Nixon argues, “incredibly practical and crucial to survival” — in the business events industry especially, where the pandemic has forced us to go digital or go dark.
The 4 Phases of Virtual Events
Beth Surmont, CAE, CMP, director of experience design at 360 Live Media, reflects on what she’s learned about virtual events.
Making a Splash With the California Mermaid Convention
California Mermaid Convention dives into its first digital event, casting a net across the seas to attract a worldwide audience of mermaid enthusiasts, influencers, and entertainers.
Making a Marketing Shift for Digital Events
Convening Leaders speaker Ben Hindman, CEO of Splash, says that virtual events require a significant marketing shift — focusing less on the event experience and more on establishing your value proposition.
Return on Events: New Metrics for Now — and Into the Future
The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather.
An Interactive Tool for Planners to Determine COVID-19 Indoor Risk Factors
As gatherings move indoors during the winter months, MIT researchers have created a tool that helps people determine the risk of COVID-19 transmission based on a number of factors.