Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

5 Lessons Learned From CES 2022

In an online roundtable discussion last week hosted by mdg, organizers of CES 2022 shared what worked, what didn’t, and what lessons they learned from planning and hosting the event during the worst of the Omicron outbreak.

BY Michelle Russell February 25, 2022

Don’t Make Your Tech Tool Your North Star

Crafting a successful digital or hybrid attendee experience goes deeper than the technology you use. It’s about developing a foundational process that frees you up to be creative.

BY Joe Faulder February 24, 2022

Looking at In-Person Events With a Fresh Lens

The Four Dimensions hold the secret to creating engaging experiences for a new era of events.

BY Beth Surmont February 14, 2022

Rethinking Marketing Personas for Events

The human dimensions that meeting participants bring to an event are too rich and multi-faceted to be contained within a set of personas, brand and engagement expert Tim Simpson told the Convening Leaders 2022 audience.

BY Barbara Palmer February 14, 2022

We’re on the Cusp of the Next Gen of Events

A session at PCMA Convening Leaders 2022 contrasted the evolution of the business events industry against other business sectors and explored what insights we should glean from that — and why the future may be here sooner than you may think.

BY Jennifer N. Dienst February 8, 2022

Smaller Budgets, Bigger Risks

A host of Conversation Starters — small group discussions on a range of hot-button topics — were held for in-person and digital participants at Convening Leaders 2022. Here are some takeaways.

BY Michelle Russell February 3, 2022

The Omnichannel Future is Here

A science club project demonstrates how seamlessly high-school students — the next generation of conference participants — shift between in-person and digital channels.

BY Barbara Palmer February 3, 2022

5 Ways to Make Obsession Work for Your Organization

At Convening Leaders 2022, strategy and design consultant Alain Sylvain outlined how organizations can put purpose statements into meaningful action.

BY Casey Gale January 31, 2022

The COVID-19 Testing Conundrum

Many experts now say that frequent, daily rapid tests are a superior approach to safer travel and gatherings, but for event organizers scarcity and high costs stand in the way.

BY Jennifer N. Dienst January 27, 2022

Building Cool Events

To celebrate National LEGO Day on Jan. 28, Convene has dug out a few stories we’ve written about the building bricks vis a vis events — plus, the backstory of an upcoming LEGO event.

BY Michelle Russell January 27, 2022

Unleashing the Power of Creativity at Live Events

Convening Leaders 2022 participants learned from the creative genius of Cirque du Soleil’s executive vice chair, Daniel Lamarre.

BY Michelle Russell January 25, 2022

Not Your Average Talk Show

The topic of the Summit for Democracy — guarding democracy around the globe —couldn’t have been weightier. Here’s how the team that produced the three-day event worked behind the scenes to keep viewers engaged. 

BY Barbara Palmer January 24, 2022

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