Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Marriott’s Hybrid Event Engages Both Audiences

In early November, Marriott International launched its “Connect with Confidence” hybrid event series to help event professionals experience the future of meetings.

BY Casey Gale November 30, 2020

Palatable Progress: The Power of Culinary Travel Experiences

Food and culture tours — both live and virtual — can make complicated and uncomfortable history lessons much easier to digest.

BY Jennifer N. Dienst November 30, 2020

How Hybrid Is Taking Center Stage in Convention Centers

To meet the evolving needs of the business events industry in light of the COVID-19 pandemic, convention centers and other meeting venues are adding broadcast studios to their list of options for event producers.

BY Barbara Palmer November 29, 2020

Hybrid Meetings: Finding Balance Between Scale and Serendipity

Large digital meetings have scale, while smaller in-person meetings can deliver serendipity. Hybrid meetings of the future have potential to deliver both, said futurist Mark Pesce.

BY Barbara Palmer November 29, 2020

Current Events Bring Guarded Optimism for Industry Recovery

Business events professionals and their suppliers responding to the November Recovery Dashboard survey indicated they were both more and less hopeful about the future — depending on which question they were answering.

BY Michelle Russell November 23, 2020

How a Virtual Vaccinology Conference Catalyzed the Scientific Community Around COVID

A digital edition of a canceled in-person vaccinology conference helped to bring scientists from around the world together in June to focus their efforts on the coronavirus pandemic and continues to live online.

BY Jennifer N. Dienst November 23, 2020

Who Are the Most Popular Speakers and Why?

A U.K-based speakers bureau has crunched the numbers: Here are the most-searched TED speakers on YouTube.

BY Casey Gale November 23, 2020

The Environmental Case for Hybrid Events

Even before the pandemic, scientists were experimenting with meeting models that reduce the environmental impact of travel, while retaining the benefits of in-person communication.

BY Barbara Palmer November 20, 2020

#TwitterPoster Sessions Go Viral

As scientific meetings move to digital platforms, organizers are experimenting with new ways to retain interaction between researchers by tweaking how they present their work.

BY Barbara Palmer November 19, 2020

Webinar: Maintaining Key Connections

How can you continue to connect with others, reduce your own stress, and be an advocate for all your colleagues in the industry? In this session, Michael Levin will explore the stress you are experiencing and how to curb its negative effects. Michael will also discuss techniques to successfully network and continue to connect with others through this time of technology-based connections.

BY Michael Levin November 18, 2020

PCMA Refresh Session: Breathe. Stretch. Refresh.

Join global wellness expert Angela Gaffney for a quick refresh break in your day. The goal of these sessions is to inspire, ignite momentum and provide a quick refresh break to focus on your health, resilience and happiness. In this hands-on virtual experience you’ll enjoy practicing various breathing techniques and stretches to leave your body feeling calm, relaxed and refreshed. No experience necessary!

BY Angela Gaffney November 18, 2020

Why Virtual Events Require More Planning Time

The American Society for Radiation Oncology’s 2020 annual meeting offers a case-study example of how giving yourself enough time to plan a virtual event is critical to its success.

BY Casey Gale November 18, 2020

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