January 2019 Convene cover

January 2019

Cover illustration by Dadu Shi

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AIME Puts Focus on Education

As PCMA continues to spread roots in the Asia Pacific region, the organization will act as the exclusive strategic education partner at one of APAC’s biggest events.

BY David McMillin January 13, 2019

Report Spotlights 5 Forces Shaping Future of Business Events Industry

A new report helps event organizers design experiences that will resonate with participants today and tomorrow.

January 2, 2019

Building a Team-Oriented Culture

Arlene A. Pietranton, CEO of the American Speech-Language-Hearing Association (ASHA), describes how ASHA creates a collaborative work culture in its organizational structure, manifested in the physical layout of its headquarters.

BY Michelle Russell December 28, 2018

Servant Leadership Means Questioning, Author Warren Berger Says

In “The Book of Beautiful Questions,” author Warren Berger devotes a chapter to exploring why questioning should be a regular practice among leaders. As part of its January cover and CMP Series story, Convene spoke with Berger to learn how servant leadership — leading with humility — is linked to a culture of inquiry.

BY Michelle Russell December 28, 2018

Wanda Johnson: ‘My Leadership Style Starts with Respect’

In November, Wanda Johnson, CMP, CAE, was appointed the CEO of the American Society for Parenteral and Enteral Nutrition (ASPEN), following a 26-year career at the Endocrine Society, where she

BY Michelle Russell December 28, 2018

Floral Event Attracts Budding Young Professionals, New Programming

The Society of American Florists’s 134th Annual Convention brought event and retail florists, researchers, wholesalers, growers, and suppliers to Rancho Mirage, California to learn about design education best practices, floral-crown design, and more.

BY Casey Gale December 28, 2018

Medical Meeting Challenge: Health-Care Providers are Tough Crowd

Health-care providers have high standards for the meetings they attend, according to a recent report by American Express Meetings & Events. Here’s how to influence their decision to come to yours.

BY Barbara Palmer December 27, 2018

How PCMA Is Supporting Business Events Organizers

PCMA is on a quest to create the best roadmap for supporting business events organizers in this time of disruption both within our industry and all around it. We are passionate about this work because we know that face-to-face meetings are catalysts for economic and social progress.

December 27, 2018

Bizzabo Finds ‘Pretty Big Discrepancy’ in Speaker Diversity

A new study uses AI facial-recognition technology to spotlight gender inequity among speakers at events around the world.

BY Casey Gale December 20, 2018

Amenities We Like: Omni Frisco Calls an Edible With Football-Themed Treats

The pleasure of finding a little something waiting for me in a hotel room never gets old. But the amenity delivered to my room at the Omni Frisco in Frisco, Texas, kicked the experience up a few notches. Deliciously fun, it also cleverly managed to tell a story about the property.

BY Barbara Palmer December 17, 2018

Talk to Your Chef, Says Devin Burns of Omni Hotels & Resorts

The Vice President of Food and Beverage at Omni Hotels & Resorts offers meetings planners advice as he discusses his own career path.

BY Barbara Palmer December 17, 2018

For Academic Associations, Conferences are Perfect Idea Incubators

For academic associations, conferences are perfect idea incubators, says Jennifer Fontanella of the International Studies Association.

December 14, 2018

Survey Fatigue: 4 Ways to Make the Most of Attendee Feedback

We should stop asking attendees for their feedback if we aren’t going to use it.

December 14, 2018

Tariffs Trouble: Business Events Trapped in Trade War Zone

Organizers for business events across a swath of industries are bracing for the toll tariffs will take on their shows in the next year and beyond.

BY Nancy Mann Jackson December 14, 2018

5 Event Marketing Strategies to Focus on in 2019

We asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. From leverage more behavioral data to international relationships to writing for robots, here are fives strategies to put into action.

BY Kimberly Hardcastle-Geddes December 7, 2018

Chick-fil-A’s Annual Meeting — More Than Company Growth on Menu

Chick-fil-A’s annual gathering of franchise operators is about more than helping attendees ring up more sales and attract more customers. The experience is equally focused on shaping their personal futures.

BY David McMillin December 7, 2018

Brands Taking Stands: 3BL Forum Explores Corporate Activism

Corporate activism is having a transformative moment. The 3BL Forum explored the movement with a new, flexible format and an impressive roster of speakers that broached critical topics from all angles.

BY Jennifer N. Dienst December 7, 2018

There’s an App for That: 11 Apps to Help Event Professionals

Organizing an event or your work life? Here are suggestions for the tech tools you’ll want on your smartphone or laptop.

BY Cristi Kempf December 3, 2018

Illustrations Help Speakers at Business Events Land a Visual Punch

Business guru Kjell Nordstrom carries a bold, paradigm-shifting message to audiences — and slides created by artist Patrik Instedt illustrate his points perfectly.

BY Barbara Palmer November 25, 2018

PCMA’s 20 in Their Twenties Class of 2019 Ready for Future

Members of PCMA’s 20 in Their Twenties class of 2019 see a bright future for the business events industry, a future to which they plan to contribute. They come from all over the world and from various sectors. But what they all have in common is a belief that technology will change the industry in the coming years.

BY Convene Editors November 16, 2018

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