Finding the right partners will be a hallmark of the next round of breakthrough innovations —making business events and startups a perfect match.
Cover illustration by Pui Yan Fongprint edition
Humility Is a Virtue, Says Marketing Guru Seth Godin
The Convening Leaders 2019 Main Stage speaker shares insights from his new book, This Is Marketing, and applies them directly to the events industry.
Making Vinyl Event Expands Offerings, Audience
Making Vinyl — an event for vinyl manufacturers, retailers, packagers, record label representatives, music brokers, artists, musicians, and enthusiasts to delve into vinyl’s rebirth alongside rock-star keynoters like Little Steven of Bruce Springsteen’s E Street Band — grew in 2018.
Ever-Changing City Museum is a St. Louis Gem
In downtown St. Louis, located just a few blocks from the America’s Center Convention Complex, is a true artistic marvel. With secret caves and passageways, a small circus, and plenty of slides, City Museum is a recycler’s paradise with many of the exhibits constructed from products that were made for other uses.
How to Be More Learner-Centric at Your Conferences
Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.
Expert Advice on Launching New Events, Rethinking Existing Ones
Kellie Shevlin of Craft Beverage Expo, David Audrain of Exposition Development Company, Britton Jones and Sharon Enright of NXT Events Media Group offer their advice about event planning and marketing that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.
Detroit Reinventing Itself While Sticking Close to Motor City Roots
Detroit vs. Everybody has helped define the Motor City since Tommey Walker Jr. started printing it on T-shirts in 2012. It made sense, considering the city has made headlines for its population decline, bankruptcy, and the struggles of the U.S. auto industry. But now Detroit has a lot less to be defensive about.
EIC Study Results Prove Power of Business Events Industry
$1.5 trillion — with a “t” and lots of zeros. Eleven to be exact. That’s the estimated global spend of the business events industry, according to recent Events Industry Council (EIC) research.
Finding Funding for Women-Led Startups
Women Who Tech is working to close the funding gap and draw global attention to gender bias in venture-capital funding. One key method is hosting Women Startup Challenges, which identify female-owned early-stage startups and invite them to compete for funding.
Designing a Pitchfest for Your Event
A pitchfest can showcase emerging ideas and bring innovators and investors together at your event. Here’s what the International Society for Technology in Education (ISTE) has learned since launching their own Pitch Fest five years ago.
What Do the Top 100 Events of 2018 Tell Us? Plenty for Your Event Design
Plenty. I’ve distilled just a few things to incorporate in your own event design.
Convening Leaders to Employ Virtual Reality Empathy Machines
Virtual reality is transforming media, entertainment, and a range of other industries — including events. Can it also change perspectives?
MAKERS Conference — Advancing, Inspiring Women in Workplaces
The MAKERS Conference, celebrating its fifth edition in 2019, is a three-day summit geared toward advancing and inspiring women in the workplace — “newsMAKERS, historyMAKERS, and changeMAKERS of tomorrow,” according to the event’s website. Each year, the conference hosts approximately 500 attendees who are working to empower women in their respective industries, in their communities,
Promiseland Project’s Traveling Front Porch Debuts with Message of Respect
In the second of our series on The Promiseland Project, we’re on site for the initiative’s inaugural event to see how a big idea about meaningful conversation plays out in a tiny North Dakota town.
American Institute of Architects Convention Becomes Better by Design
The 150-plus-year-old American Institute of Architects’ annual convention was stripped down to the studs. Here’s a look at the first phase of its remodel.
Do Phones Belong in Meetings? There’s No Black-or-White Answer
Author Liza Kindred says that phones should be put away during meetings, but only sometimes. She offers recommendations on how to embrace the technology.
Seth Godin Asks, Would They Miss You If You Were Gone?
The PCMA Convening Leaders 2019 featured speaker and marketing guru would like organizers to think about that question in terms of their events.
Adrian Segar, Founder of Conferences That Work, on his Career Path
Adrian Segar, founder of Conferences that Work, talks about his career path and give young professionals in the business events industry some advice: If you’re good with people, patient, willing to be flexible, and work hard, you deserve a great work environment; don’t settle for less!
Hague CVB Spotlights Groups’ Earth-Friendly Initiatives
The Hague CVB showcases its commitment to sustainability — and local innovators — with its own awards programme.