December 2018 Convene cover

December 2018

Cover illustration by Pui Yan Fong

print edition

Humility Is a Virtue, Says Marketing Guru Seth Godin

The Convening Leaders 2019 Main Stage speaker shares insights from his new book, This Is Marketing, and applies them directly to the events industry.

BY Michelle Russell December 9, 2018

Making Vinyl Event Expands Offerings, Audience

Making Vinyl — an event for vinyl manufacturers, retailers, packagers, record label representatives, music brokers, artists, musicians, and enthusiasts to delve into vinyl’s rebirth alongside rock-star keynoters like Little Steven of Bruce Springsteen’s E Street Band — grew in 2018.

BY Casey Gale December 4, 2018

How to Be More Learner-Centric at Your Conferences

Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.

BY Dave Lutz, CMP December 1, 2018

Expert Advice on Launching New Events, Rethinking Existing Ones

Kellie Shevlin of Craft Beverage Expo, David Audrain of Exposition Development Company, Britton Jones and Sharon Enright of NXT Events Media Group offer their advice about event planning and marketing that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.

BY Kimberly Hardcastle-Geddes November 30, 2018

Detroit Reinventing Itself While Sticking Close to Motor City Roots

Detroit vs. Everybody has helped define the Motor City since Tommey Walker Jr. started printing it on T-shirts in 2012. It made sense, considering the city has made headlines for its population decline, bankruptcy, and the struggles of the U.S. auto industry. But now Detroit has a lot less to be defensive about.

BY David McMillin November 30, 2018

EIC Study Results Prove Power of Business Events Industry

$1.5 trillion — with a “t” and lots of zeros. Eleven to be exact. That’s the estimated global spend of the business events industry, according to recent Events Industry Council (EIC) research.

BY Sherrif Karamat November 29, 2018

Finding Funding for Women-Led Startups

Women Who Tech is working to close the funding gap and draw global attention to gender bias in venture-capital funding. One key method is hosting Women Startup Challenges, which identify female-owned early-stage startups and invite them to compete for funding.

BY Barbara Palmer November 29, 2018

Designing a Pitchfest for Your Event

A pitchfest can showcase emerging ideas and bring innovators and investors together at your event. Here’s what the International Society for Technology in Education (ISTE) has learned since launching their own Pitch Fest five years ago.

BY Barbara Palmer November 29, 2018

What Do the Top 100 Events of 2018 Tell Us? Plenty for Your Event Design

Plenty. I’ve distilled just a few things to incorporate in your own event design.

BY Don Neal November 29, 2018

Convening Leaders to Employ Virtual Reality Empathy Machines

Virtual reality is transforming media, entertainment, and a range of other industries — including events. Can it also change perspectives?

BY David McMillin November 28, 2018

MAKERS Conference — Advancing, Inspiring Women in Workplaces

The MAKERS Conference, celebrating its fifth edition in 2019, is a three-day summit geared toward advancing and inspiring women in the workplace — “newsMAKERS, historyMAKERS, and changeMAKERS of tomorrow,” according to the event’s website. Each year, the conference hosts approximately 500 attendees who are working to empower women in their respective industries, in their communities,

BY Casey Gale November 28, 2018

Promiseland Project’s Traveling Front Porch Debuts with Message of Respect

In the second of our series on The Promiseland Project, we’re on site for the initiative’s inaugural event to see how a big idea about meaningful conversation plays out in a tiny North Dakota town.

BY David McMillin November 28, 2018

American Institute of Architects Convention Becomes Better by Design

The 150-plus-year-old American Institute of Architects’ annual convention was stripped down to the studs. Here’s a look at the first phase of its remodel.

BY Nichole Bernier November 28, 2018

What is ‘Sonder’ and Why Should You Care?

Seth Godin says designing your business event the way you’d like to experience it yourself is a flawed approach.

BY Michelle Russell November 25, 2018

Do Phones Belong in Meetings? There’s No Black-or-White Answer

Author Liza Kindred says that phones should be put away during meetings, but only sometimes. She offers recommendations on how to embrace the technology.

BY Barbara Palmer November 19, 2018

Copenhagen Puts Focus on Sustainability

Wonderful Copenhagen’s focus on the U.N.’s 17 Sustainable Goals is attracting like-minded events.

November 18, 2018

Seth Godin Asks, Would They Miss You If You Were Gone?

The PCMA Convening Leaders 2019 featured speaker and marketing guru would like organizers to think about that question in terms of their events.

BY Michelle Russell November 10, 2018

Adrian Segar, Founder of Conferences That Work, on his Career Path

Adrian Segar, founder of Conferences that Work, talks about his career path and give young professionals in the business events industry some advice: If you’re good with people, patient, willing to be flexible, and work hard, you deserve a great work environment; don’t settle for less!

November 9, 2018

Making Analytics Count at Data for Good Exchange

Bloomberg built a sold-out event focused on the ways data science can make the world a better place.

October 30, 2018

Hague CVB Spotlights Groups’ Earth-Friendly Initiatives

The Hague CVB showcases its commitment to sustainability — and local innovators — with its own awards programme.

BY Curt Wagner October 27, 2018

California’s Law Mandates More Women on Boards

California is the first state to require companies to include women on their boards — and proponents say it already is making a difference in the effort toward gender parity.

BY Curt Wagner October 16, 2018