July 2018
Daniel Pink looks at the world of business events through the lens of When to improve the attendee experience and their outcomes. And since business-event strategists are all about the how, he also offered up ideas organizers can easily put into practice at their next event.
Cover illustration by Merijn Hos
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Bystander intervention training can help people learn effective ways to react when they see someone else being harassed.
Looking Ahead: Blockchain. Why Should We Care?
The implications of this burgeoning technology on the business of events are worth exploring.
Hello Tomorrow: Global Summit For Thinkers Who Will Change the World
The Hello Tomorrow Global Summit highlights and accelerates early-stage start-ups, creating deep-tech solutions to real-world problems.
Catching Up: George Aguel, President and CEO, Visit Orlando
George Aguel, who celebrates his five-year anniversary heading up Visit Orlando in 2018, weighs in on what’s new and what’s next for the destination.
Dan Berger: ‘I Would Tell My Younger Self to Trust My Instincts’
Social Tables CEO Dan Berger on his biggest professional mistake, his next big career goal, and his advice to young meeting professionals.
An “Un-Conference” for Poverty and Social Injustice
The Opportunity Collaboration summit brings professionals from different disciplines together to create sustainable solutions to poverty and social injustice — in as “un-conference” a way as possible.
Blockchain for Events
The technology has great potential, but for it to work in the events industry, all stakeholders will need to join together.
How Did This Conference Earn a 100 Percent Approval Rating?
For event designer Lisa VanRosendale, creating friction for attendees — and goosebumps — is a key part of her strategy.
When It Come to Decision-Making, Logic Isn’t The Most Powerful Motivator
Events need to appeal to the hearts and minds of potential attendees — but too often our pitches fail to reach them at an emotional level.
GDPR’s Silver Lining
As organizations focus on compliance, one data expert says there’s a larger conversation we should be having about the effects of the EU’s General Data Protection Regulation.
Designing for Dialogue
C2 Montréal built a reputation as one of the most innovative business conferences in the world by focusing on creating attendee connections. Now, its founders are building a network to extend the C2 experience worldwide.
What Is the Bystander Effect and What Can You Do About It?
Business-events professionals offer six ways organizations can help circumvent the bystander effect in the workplace.
Behind the Scenes: A Seat at the Table
Your participants’ F&B experience is shaped by a lot more than what’s on their plates. The good news is that it’s not beyond your control.
Questioning the Q&A
Author Daniel Pink said he started to figure out “intuitively” as a speaker a few years ago that the traditional format of presentation followed by a Q&A was not the best way to end a session. Here’s what he does instead.
The Worst Time of Day for Productivity
An excerpt from Daniel Pink’s “When” discusses the dangers of the “trough,” a lull in the afternoon where productivity reaches an all-time low.
The Rise of the Chief Growth Officer
One of the biggest names in business events just added a chief growth officer to its leadership. Is it a sign of a bigger shift in marketing that will place more pressure on events to deliver results?
Why Your Downtime Shouldn’t Secretly Be About Work
Author Brigid Schulte on the trend toward linking leisure to increased on-the-job productivity — and why you should resist it.
Are These 7 Fears Stopping You From Transforming Your Events?
Tackle those issues head on to reinvent your event.
Kjell A. Nordström Wants to Make You Comfortable About the Future
Business guru Kjell A. Nordström will share his insights about the future at PCMA’s European Influencers Summit in September. He expects his audience will find his perspective both thought-provoking — and perhaps, he said, “a little bit frightening at the same time.”
5 Top Internet Trends for Business Events
We picked five trends most relevant to business events from venture capitalist Mary Meeker’s 2018 Internet Trends report.