Daniel Pink looks at the world of business events through the lens of When to improve the attendee experience and their outcomes. And since business-event strategists are all about the how, he also offered up ideas organizers can easily put into practice at their next event.
Cover illustration by Merijn Hosdigital edition print edition
The Bystander Effect: How to React If You See Someone Being Harassed
Bystander intervention training can help people learn effective ways to react when they see someone else being harassed.
What Is the Bystander Effect and What Can You Do About It?
Business-events professionals offer six ways organizations can help circumvent the bystander effect in the workplace.
Designing for Dialogue
C2 Montréal built a reputation as one of the most innovative business conferences in the world by focusing on creating attendee connections. Now, its founders are building a network to extend the C2 experience worldwide.
GDPR’s Silver Lining
As organizations focus on compliance, one data expert says there’s a larger conversation we should be having about the effects of the EU’s General Data Protection Regulation.
When It Come to Decision-Making, Logic Isn’t The Most Powerful Motivator
Events need to appeal to the hearts and minds of potential attendees — but too often our pitches fail to reach them at an emotional level.
How Did This Conference Earn a 100 Percent Approval Rating?
For event designer Lisa VanRosendale, creating friction for attendees — and goosebumps — is a key part of her strategy.
An “Un-Conference” for Poverty and Social Injustice
The Opportunity Collaboration summit brings professionals from different disciplines together to create sustainable solutions to poverty and social injustice — in as “un-conference” a way as possible.
‘I Would Tell My Younger Self to Trust My Instincts’
Social Tables CEO Dan Berger on his biggest professional mistake, his next big career goal, and his advice to young meeting professionals.
Catching Up: George Aguel, President and CEO, Visit Orlando
George Aguel, who celebrates his five-year anniversary heading up Visit Orlando in 2018, weighs in on what’s new and what’s next for the destination.
Hello Tomorrow: Global Summit For Thinkers Who Will Change the World
The Hello Tomorrow Global Summit highlights and accelerates early-stage start-ups, creating deep-tech solutions to real-world problems.
Why Your Downtime Shouldn’t Secretly Be About Work
Author Brigid Schulte on the trend toward linking leisure to increased on-the-job productivity — and why you should resist it.
Are These 7 Fears Stopping You From Transforming Your Events?
Tackle those issues head on to reinvent your event.
Kjell A. Nordström Wants to Make You Comfortable About the Future
Business guru Kjell A. Nordström will share his insights about the future at PCMA’s European Influencers Summit in September. He expects his audience will find his perspective both thought-provoking — and perhaps, he said, “a little bit frightening at the same time.”