Amid stories of a drop in the participation of U.S. government–funded scientists at conferences and uncertainty over international travel to the U.S., three experts weigh in on the pressures on international scientific meetings.
Cover illustration by Sara Wongdigital edition print edition
A Real Cliffhanger: Making the Numbers at the 2017 Brazilian Spine Society Congress
The Brazilian Spine Society shored up attendance numbers at its congress during a major recession by relying on a digital-marketing strategy.
Are You Maximizing Your Digital ROI?
Five best practices for using online tools and techniques to generate attendees and sponsors.
What If Everything You Think About How Attendees Learn is Wrong?
Real learning occurs through discovery, not the delivery and receipt of information.
What Does Marriott’s Commission Reduction Say About How the Industry is Changing?
Marriott’s decision to reduce commission payouts to third parties raises bigger questions about how the events industry defines and assigns value.
Point of View
The founder of Conferon believes that ‘Marriott has misjudged the value that site-selection companies provide.’
Three CVBs That are Breaking the Mold for their Destinations
As the competition for events business heats up, some CVBs are reinventing the way they aim to connect with new clients.
Beacon of Intelligence
At PCMA’s Convening Leaders 2018, beacons were placed on attendee badges to gain insight about audience behavior — with some unintended results.