March 2018

Cover illustration by Sara Wong

digital edition

A Real Cliffhanger: Making the Numbers at the 2017 Brazilian Spine Society Congress

The Brazilian Spine Society shored up attendance numbers at its congress during a major recession by relying on a digital-marketing strategy.

March 1, 2018

Are You Maximizing Your Digital ROI?

Five best practices for using online tools and techniques to generate attendees and sponsors.

March 1, 2018

Prison System: A Meeting for Confined Spaces

The 2nd International Conference on Carceral Geography was attended by academics in all career stages and from across the globe.

BY Casey Gale March 1, 2018

Looking Ahead: Empowerment and Disruption

Our traditional ways of doing business are being disrupted. What are our opportunities as a result?

BY Sherrif Karamat March 1, 2018

Behind the Scenes: The Science of Learning

How new ways of providing education at events can be a tricky business.

BY Michelle Russell March 1, 2018

What If Everything You Think About How Attendees Learn is Wrong?

Real learning occurs through discovery, not the delivery and receipt of information.

March 1, 2018

Toying With a Successful Model

The Toy Association is putting cool ideas to boost attendance at the international Toy Fair to work — even though some may seem counterintuitive.

March 1, 2018

‘I Never Let Anybody Hold Me Back’

Karyn Steenkamp, vice president of design and construction at Caesars Entertainment, shares what it takes to strive for gender equality in the workplace.

BY Sarah Beauchamp March 1, 2018

Superheroes to the Rescue

While most comic conventions are strictly a commercial endeavor, Denver Comic Con is organized by — and benefits — Pop Culture Classroom, a local educational nonprofit.

BY Casey Gale March 1, 2018

Tony Lorenz on Owning Results

The CEO of AlliedPRA on taking pride in results, his next career goal, and his biggest professional mistake.

BY David McMillin March 1, 2018

What Does Marriott’s Commission Reduction Say About How the Industry is Changing?

Marriott’s decision to reduce commission payouts to third parties raises bigger questions about how the events industry defines and assigns value.

BY David McMillin March 1, 2018

Point of View

The founder of Conferon believes that ‘Marriott has misjudged the value that site-selection companies provide.’

BY Bruce Harris March 1, 2018

Three Destinations Breaking the Mold

As the competition for events business heats up, some CVBs are reinventing the way they aim to connect with new clients.

BY David McMillin March 1, 2018

Convene’s 27th Annual Meetings Market Survey

The U.S. economy gained momentum in 2017 and the meetings industry followed suit. There may be a few speed bumps in the year ahead, though, business events organizers say, especially for those who plan international events.

BY Michelle Russell February 28, 2018

Building a ‘Networking Garden’

Getting ready for 3,000 attendees at the IATEFL Conference & Exhibition, in Brighton, England.

BY Casey Gale February 28, 2018

‘You Know, We Have a Problem Here.’

The Tapia Celebration of Diversity in Computing Conference does just what it says on the label — promotes diversity in an industry that has long been underrepresented by women and minorities.

BY Casey Gale February 27, 2018

Beacon of Intelligence

At PCMA’s Convening Leaders 2018, beacons were placed on attendee badges to gain insight about audience behavior — with some unintended results.

BY Jasmine Zhu February 21, 2018