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Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.
Participate in upcoming webinars and collect additional CE credits when available.
Explore the process of “Glocalization” when applying a global idea in a local context and how to avoid surprises in planning and production ...
Go Glocal: Create Global Brand Consistency Through Local Market Sensitivity
Length:
01:00:02
Clock Hours:
1.0
Discover how to create, package and present new sponsorship opportunities and utilize measurement to help sponsors understand the success of their investment ...
Sponsorship 2020: Push the Bar, Sell More & Demonstrate ROI
Length:
00:30:20
Clock Hours:
0.5
In this session, one of the mavericks behind the event technology innovations that inspire a thousand imitators will use real world examples to explain the process of taking the plunge on a truly customized event technology experience ...
The Courage to Be First
Length:
00:19:49
Clock Hours:
0.5
In this two-part keynote, McChrystal will share his stories and experiences that led him to embrace the power of culture, communication and relationships to build the team of teams ...
Main Stage: New Rules of Engagement for Leaders in the Shifting Geopolitical Landscape
Length:
01:15:23
Clock Hours:
1.5
In this session ISACA CEO Matt Loeb will share steps you can take to increase the cyber resilience of your event ...
Cyber Security: How to Keep Participants, Their Data Safe
Length:
00:57:19
Clock Hours:
1.25
Sao Paulo Tech Week has locked in on a winning formula for designing 200+ events that delight 50,000+ participants to spark year-round community engagement ...
From Exceptional Events to Highly-Engaged, Year-Round Communities
Length:
01:12:15
Clock Hours:
1.25
Entrepreneur, CEO and best-selling author Roy Spence will share lessons learned on his remarkable journey on the road to Purpose ...
Thought Leader: The Power of Purpose in Business and Life
Length:
01:08:06
Clock Hours:
1.25
This session will showcase smart design touches that event organizers can make to create richer and more welcoming experiences for their international guests ...
Multi-Cultural Design Thinking: Custom Touches for Remarkable Events
Length:
01:10:11
Clock Hours:
1.25
Over the past several months, a group of experienced medical event strategists put their heads together to apply design thinking to problems impacting medical events ...
New Ways to Unleash the Potential of Your Medical Events
Length:
01:16:34
Clock Hours:
1.25
A panel of legal, CVB, and diversity experts weigh in with case studies and advice to protect your event brand, your participants, and your organization ...
Shield Your Event Brand & Participants from Discriminatory Legislation
Length:
01:06:30
Clock Hours:
1.25
Using Kindra’s blueprint for effective storytelling, you’ll leave empowered and equipped to close more sales, build better relationships, or blow up your brand experiences by leveraging the irrefutable power of stories ...
Thought Leader: Boost Your Brand with Strategic Storytelling
Length:
01:07:40
Clock Hours:
1.25
Dr. Amy Zalman will share how to develop future-focused habits of mind and provide foresight tools to lead your organization toward its desired future state ...
PCMA Business School: Using a Futurist’s Toolbox to Anticipate and Accelerate Change
Length:
00:53:58
Clock Hours:
1.25
Join us as we discuss who or what groups or persons are our “Ministers of the Future” to ensure our industry/profession successfully transforms in the digital age ...
Transforming the Conference Industry and Profession: Are You Ready?
Length:
00:31:44
Clock Hours:
0.5
This case study reviews how BIO increased partnering, revenue and participant engagement through strategies in digital and data analysis, all the while learning a valuable lesson in the balancing of creative ideas with the science of data-driven initiatives ...
BIO International Convention: The Art & Science of Business Intelligence
Length:
00:24:35
Clock Hours:
0.5
Join John Carroll, Manager of Business Outreach at Yelp to learn how to earn feedback, embrace it, and incorporate your findings it into your meeting planning and execution ...
The Future of Feedback: What Events Can Learn From Yelp
Length:
00:24:11
Clock Hours:
0.5
In this session legal expert Paula Cozzi Goedert will provide insight on these and other legal trouble spots event organizers face ...
Ask the Expert: Avoid These Legal Snafus
Length:
00:59:22
Clock Hours:
1.0
Corporate event strategists constantly juggle the responsibility of articulating ROI in earnings-centric organizations when they need to also account for return on engagement and experience ...
Strategies to Better Articulate and Maximize Corporate Event ROI
Length:
01:02:13
Clock Hours:
1.0
Corporate marketers are getting more sophisticated with sponsorship investments, desiring to demonstrate thought leadership or be part of more exclusive experiences with a higher-level audience ...
Sophisticated Sponsorship Strategies to Increase and Diversify Revenue
Length:
00:51:55
Clock Hours:
1.0
Our experts will share how different companies expanded their SMM programs and what they learned along the way ...
Expert Insights on Globally Expanding Your SMM Program
Length:
00:50:54
Clock Hours:
1.25
Through stories and activities, participants will examine how today’s most successful events deliver richer experiences, built on a much stronger and sustainable foundation—personal values ...
More than a Meeting: Turn Your Event into a Movement
Length:
01:06:20
Clock Hours:
1.0
Learn how to focus on moments of excellence and points of pride to generate future success for your organization ...
Want Strategy that Sticks? Take an Inclusive Approach with Appreciative Inquiry
Length:
00:59:36
Clock Hours:
1.25
Legendary Nashville music executive Joe Galante has launched the careers of many artists navigating major shifts in the industry along the way ...
Thought Leader: From Disruption to Evolution: Digital’s Impact on the Music Industry
Length:
00:18:42
Clock Hours:
1.0
Emerging tools are empowering event teams to convert massive quantities of data into meaningful, actionable insights that can be shared across an organization ...
Revamp Relationships, Event Experiences with Data-Driven Insights
Length:
00:57:00
Clock Hours:
1.25
Sara Gould-Stotts will share how she joined forces with Now Plus One to create experiences that pushed Greystar Real Estate Partners’ employees to think differently about challenges in their industry. Learn how you can adjust this strategy to take an innovative approach your participants won’t soon forget ...
Rethinking Participant Engagement with an Experiential Approach
Length:
01:09:16
Clock Hours:
1.5
