Over the past several months, a group of experienced medical event strategists put their heads together to apply design thinking to problems impacting medical events. Their challenge: How can the industry’s relationship with medical professionals be reimagined to benefit the larger medical community and patients? Hear how they embarked on the journey and what they learned from conducting empathy interviews with members representative of their participant base. Because design thinking is about “doing and making,” you’ll try it out with your group before hearing the solutions our panelists developed.
- Duration: 1:16:34
- Date: 01/09/2018
- EIC Status: Designated
- CMP-IS Domain: G. Meeting or Event Design
- Clock Hours: 1.25