Corporate event strategists constantly juggle the responsibility of articulating ROI in earnings-centric organizations when they need to also account for return on engagement and experience. It can be difficult to get universal buy-in when you still are designing your event. Having purposeful conversations related to interpreting and defining event objectives will set you on the right path. Hear strategies that worked and get tips for navigating those tricky conversations.
- Duration: 1:02:13
- Date: 01/09/2018
- EIC Status: Designated
- CMP-IS Domain: A. Strategic Planning
- Clock Hours: 1.0