Sophisticated Sponsorship Strategies to Increase and Diversify Revenue

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Corporate marketers are getting more sophisticated with sponsorship investments, desiring to demonstrate thought leadership or be part of more exclusive experiences with a higher-level audience. They want to partner with organizers who offer more creative opportunities beyond sponsoring coffee breaks or handing out promotional items. This is no easy task and requires executive level support and participation.

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  • Duration: 0:51:55
  • Date: 01/09/2018
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

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