The convergence of data and events has arrived. Corporate and association marketing teams are using event data to reinvigorate their customer relationships. Emerging tools are empowering event teams to convert massive quantities of data into meaningful, actionable insights that can be shared across an organization. Marketing teams are advancing from anecdotal and stated information to richer, data-driven behavioral insights to deliver the experiences their attendees crave most.
- Duration: 0:57:00
- Date: 01/08/2018
- EIC Status: Designated
- CMP-IS Domain: A. Strategic Planning
- Clock Hours: 1.25