BIO International Convention: The Art & Science of Business Intelligence

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Future of Face2Face: In a very competitive event market with several stakeholder engagement goals and revenue-generating objectives, the BIO Events team knew they needed a significant shift in strategy to reposition their events. This case study reviews how BIO increased partnering, revenue and participant engagement through strategies in digital and data analysis, all the while learning a valuable lesson in the balancing of creative ideas with the science of data-driven initiatives.

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  • Duration: 0:24:35
  • Date: 01/09/2018
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 0.5

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