Sao Paulo Tech Week has locked in on a winning formula for designing more than 200 events that delight 50,000+ participants and spark year-round community engagement. Ney Neto, who leads the festival design team, will discuss how you can use the same strategies of festivalization that are driving attendance across all generations, boosting sponsorship revenue and ultimately generating meaningful economic growth for the Sao Paulo region.
- Duration: 1:12:15
- Date: 01/09/2018
- EIC Status: Designated
- CMP-IS Domain: CMP Submission Pending
- Clock Hours: 1.25