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Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.
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Knowing your audience and defining F&B's role in your event will guide smart design decisions and ultimately deliver a memorable culinary experience ...
Impactful F&B – Designing Culinary Experiences That Satisfy and Engage
Length:
00:59:09
Clock Hours:
1.0
Whether you’re launching a new business or looking to grow an existing one, you’ll explore new ways to acquire and delight customers including faster, easier sales sprints for busy planners ...
Independent Planners: Three Ways to Become a Revenue Rainmaker
Clock Hours:
1.0
Learn how to establish yourself as an informed meeting professional who is aware and up-to-date on the latest information affecting corporate support of your meeting ...
Medical Meetings HQ: Corporate Support for Medical Meetings – Partnering with Industry
Length:
01:01:46
Clock Hours:
1.0
Mitigating risk is a must so you're not caught off guard at your next event. Hear how threats can also increase the value of your brand by showing delegates their safety and security is your top priority ...
Protect Your Brand From Emerging Risks That Threaten Future Business Events
Length:
00:59:55
Clock Hours:
1.0
This session challenges the assumption that it's impossible for an organization, attendees AND speakers to all gain value out of a speaker contract ...
Reach Win-Win Agreements & Increase Your ROI When Contracting Speakers
Length:
01:01:25
Clock Hours:
1.0
By creating Happy Hour Effect moments throughout the day, we harness those same mindset shifts that allow us to grow personally and professionally ...
The Happy Hour Effect Culture at Work: Super Strategies to Spin Stress into Success
Length:
00:44:39
Clock Hours:
1.0
Extending and amplifying event reach via social media is necessary to sustain and build your attendee base ...
Corporate Meetings HQ: Make Your Event Go Viral With an Effective Social Media Strategy
Length:
00:52:05
Clock Hours:
1.0
More attendees are securing their hotel rooms outside the block, making it harder to meet booking guidelines ...
Will Contracted Room Blocks Become a Thing of the Past?
Length:
00:58:43
Clock Hours:
1.0
If you haven't expanded your SMM program to all the global regions you hold business events you can't afford to miss this case study! ...
Corporate Meetings HQ: Going Global With Strategic Meetings Management
Length:
00:51:52
Clock Hours:
1.0
Hear who the potential disruptors of the future could be and the emerging macro trends that could change the face of the meetings and events industry in the next five years ...
Mergers and Disruptions and Provocations, Oh My
Length:
01:30:20
Clock Hours:
1.0
As your meeting evolves, your most seasoned speakers will have to adjust their presentation style for new audiences, and some physicians and scholars may be resistant to change ...
Breathe New Life into Your Program with Faculty Development
Length:
00:58:16
Clock Hours:
1.0
Slack and Hootsuite are on the road to empower groups of all sizes in so many ways, including your teams and events ...
Building the Future of Collaboration + Communications + Communities: An Open Discussion with Hootsuite + Slack
Length:
00:59:31
Clock Hours:
1.0
Explore specific examples of personalization in action at conferences and trade shows, with tips and ideas you can adapt for your own events ...
Convene Live Presents: Personalized Experiences: Tailoring Event Encounters to Woo & Wow Your Audience
Length:
01:02:39
Clock Hours:
1.0
Meeting organizers have to be cognizant of creating the right "look and feel" throughout the space to create a lasting impression on attendees ...
Designing Impactful Attendee Pathways
Length:
00:58:05
Clock Hours:
1.0
The rate of attendees requesting special meals continues to increase at a rapid rate causing challenges for both planners and caterers alike ...
Dietary Restrictions Pop-Up Session
Length:
00:59:15
Clock Hours:
1.0
Learn what common mistakes to avoid when entering a new market in APAC and strategies for localizing your message ...
Effectively Localize Your Event Marketing Strategy for Asia-Pacific Audiences
Length:
01:00:05
Clock Hours:
1.0
Jonah Berger, sheds light on why products, ideas, and behaviors catch on. Explore how you can use key factors to make your ideas more contagious ...
General Session: Crafting Contagious Ideas
Clock Hours:
1.0
Arming yourself with the knowledge to effectively and strategically negotiate hotel contracts is crucial because it's much easier to stay out of trouble then get out of trouble ...
Hotel Contract Terms and Negotiation Strategies that Protect Your Interests
Length:
00:50:41
Clock Hours:
1.0
This session will address how you can share power by building collaborative partnerships AND grow within your organization ...
Leading Teams by Creating Collaborative Partnerships
Length:
01:02:26
Clock Hours:
1.0
All online activity has the potential for liability and meeting professionals must be aware of the risks and the steps to take to avoid disastrous outcomes ...
Legal Risks & Liability Issues to Avoid When Communicating Online
Length:
00:59:57
Clock Hours:
1.0
Open yourself up to new possibilities AND immediately usable ideas by joining industry peers on this mission to redesign a major component of a stagnant event ...
Leveraging Industry Expertise to Redesign a Boring Association Conference
Length:
00:42:01
Clock Hours:
1.0
In this program, Juliet Funt proposes we use WhiteSpace - the strategic pause taken between activities - to foster deep thinking, creativity and focus ...
Networking Luncheon and General Session
Length:
00:37:30
Clock Hours:
1.0
David Burkus, associate professor of management at Oral Roberts University, shares research to show that many of our fundamental management practices are misguided ...
PCMA Business School: Under New Management
Length:
00:46:06
Clock Hours:
1.0
Come explore the latest technology and the data you can glean from them to drive future event decisions ...
PCMA Data Series 101: What Tech Tools Can Help You Collect Rich, Actionable Event Data?
Length:
00:58:32
Clock Hours:
1.0
