Members and customers expect customized, meaningful encounters with your brand and even more so, at your events. You’ll explore specific examples of personalization in action at conferences and trade shows, with tips and ideas you can adapt for your own events.
- Identify attendees’ critical needs and aspirations to deliver personalized event encounters they crave most
- Apply adaptive design principles to create a series of intriguing, hyper-relevant and immersive experiences
- Measure experiences to pinpoint areas of improvement and when personalization strengthened customer loyalty