Convene Live Presents: Personalized Experiences: Tailoring Event Encounters to Woo & Wow Your Audience

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Members and customers expect customized, meaningful encounters with your brand and even more so, at your events. You’ll explore specific examples of personalization in action at conferences and trade shows, with tips and ideas you can adapt for your own events.

Learning Objectives:

  • Identify attendees’ critical needs and aspirations to deliver personalized event encounters they crave most
  • Apply adaptive design principles to create a series of intriguing, hyper-relevant and immersive experiences
  • Measure experiences to pinpoint areas of improvement and when personalization strengthened customer loyalty

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 01:02:39
  • Date: 01/11/2016

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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