Building a Magnetic Brand: Lessons from the 2010 Vancouver Winter Olympic Games

As digital channels continue to expand, the stakes for winning more YES decisions from attendees, exhibitors and sponsors are rising fast. To increase participation at your events it’s important to create a powerful vision statement that evokes emotion and can easily be shared from one person to the next.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:54:35
  • Event: Convening Leaders 2016
  • Date: 01/11/2016
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

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