Meeting professionals are challenged with growing local attendance numbers when hosting meetings for the first time in Asia Pacific countries. Learn what common mistakes to avoid when entering a new market in APAC and strategies for localizing your message.
- Recognize the importance of a country-specific marketing strategy when hosting a first-time event in APAC
- Adapt your content to create a connection between your target APAC audience and your event
- Determine the voice, language and marketing channels to truly localize your message and drive attendance”
PCMA is an Approved CAE Provider & CMP Preferred Vendor.
- Duration: 01:00:05
- Date: 01/11/2016
- EIC Status: Approved
- CMP-IS Domain: I. Marketing
- Clock Hours: 1.0