Effectively Localize Your Event Marketing Strategy for Asia-Pacific Audiences

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Meeting professionals are challenged with growing local attendance numbers when hosting meetings for the first time in Asia Pacific countries. Learn what common mistakes to avoid when entering a new market in APAC and strategies for localizing your message.

Learning Objectives:

  • Recognize the importance of a country-specific marketing strategy when hosting a first-time event in APAC
  • Adapt your content to create a connection between your target APAC audience and your event
  • Determine the voice, language and marketing channels to truly localize your message and drive attendance”

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 01:00:05
  • Date: 01/11/2016

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

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