Effectively Localize Your Event Marketing Strategy for Asia-Pacific Audiences

Meeting professionals are challenged with growing local attendance numbers when hosting meetings for the first time in Asia Pacific countries. Learn what common mistakes to avoid when entering a new market in APAC and strategies for localizing your message.

Learning Objectives:

• Recognize the importance of a country-specific marketing strategy when hosting a first-time event in APAC
• Adapt your content to create a connection between your target APAC audience and your event
• Determine the voice, language and marketing channels to truly localize your message and drive attendance”