General Session:  Crafting Contagious Ideas

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Why do some products, services, and events catch on while others languish? What drives word of mouth? During this session Jonah Berger will answer these questions, shed light on why products, ideas, and behaviors catch on, and explore how you can use key factors to make your ideas more contagious.

Learning Objectives:

  • Generate more word of mouth
  • Harness the power of social influence
  • Walk away actionable techniques for getting your messages, ideas, and events to  catch on

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Date: 01/11/2016

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

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