The annual business conference of the Professional Dairy Producers of Wisconsin (PDPW) was only a week away when the World Health Organization announced COVID-19 as a pandemic. With limited time, PDPW and Mediasite transitioned the in-person program to a completely virtual event and doubled it’s audience. Join Cassandra Strupp from PDPW and Justin Hartmann from Mediasite as they discuss the process of transitioning to a virtual event, what they learned and how they've been keeping the audience engaged after the event ended.