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Building an authentic brand identity for destinations is complicated. Here’s how a handful of CVBs have tackled the issue — and why planners are incorporating that sense of a place’s identity in their event design.
With so many things — mostly digital, some environmental — competing for your attention, how is possible to focus on the job at hand? Put your phone aside, set your laptop to sleep mode, and let’s concentrate on solutions.
To safeguard the planet and feed a growing population, the world’s food systems will need to drastically change. The business events industry has an opportunity to lead by example, and here’s how some organizations and venues are doing just that.
Is there a solution for putting an end to fake and predatory conferences? Professors, meeting professionals, and more weigh in with their own experiences.
As cities around the world recalculate the cost of tourism to their communities, business event organizers have an outsized opportunity to make a positive difference. But that doesn’t mean that it’s business as usual.
As AI makes inroads into areas that have traditionally been the domain of humans, the question becomes: Where will people fit in, particularly when it comes to work? Let’s take a peek into the future. You might want to buckle up.
By paying close attention to the relationship between creativity, collaboration, and community, the Long Beach Convention & Entertainment Center has evolved to embody five trends that will define events for years to come.
From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.
If you’re looking for some insights to help make things easier for you when you work with hotels, you’ve checked in to the right place.
Participants’ experience at an event is shaped more by their emotions than you might think. Joyful author Ingrid Fetell Lee thinks planners have an opportunity to interject moments of joy into their event environments — and she shares easy ways to do just that.