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virtual trade shows

The Challenge of Virtualizing Trade Shows and Exhibit Halls

To make virtual trade shows and exhibit halls work, exhibitions industry practitioners have found that you have to rethink the physical experience — and embrace tech tools that entice attendees to connect with suppliers.

covid-19

Mother of Invention: Rethinking Business Events in Light of COVID-19

“Necessity” is a mild way to describe the impetus for invention brought by COVID-19. We’ve learned in 2020 that creativity is, as business strategist Natalie Nixon argues, “incredibly practical and crucial to survival” — in the business events industry especially, where the pandemic has forced us to go digital or go dark.

covid-19 changes

What Matters Now: How the Pandemic Has Changed Priorities

If we’ve just been waiting for the COVID-19 crisis to pass to go back to business as usual, we’ve missed a rare opportunity to see our lives and our work in a new light. Here are some ways our world has changed and what we hope will stick once the pandemic is behind us.

digital

Embracing the Digital Opportunity

As the pandemic pushes record numbers of business event planners toward digital platforms and new ways of connecting online, it may ultimately strengthen the ability of meeting professionals to serve their audiences and to reach their business goals.

scientific meetings

Scientific Meetings That Aren’t Afraid to Experiment

It used to be that scientific and medical conferences were highly formulaic, but planners are testing innovative session formats, presentation materials, and registration pricing, to name just a few elements.

Sustainable Development Goals

A To-Do List for Planet Earth’s Planners

Why event organizers are embracing the United Nations’ 17 Sustainable Development Goals — and how meetings are a prime medium to accelerate their success.

Can Events Help Solve the Global Food Crisis?

To safeguard the planet and feed a growing population, the world’s food systems will need to drastically change. The business events industry has an opportunity to lead by example, and here’s how some organizations and venues are doing just that.