Aligning passion and creating innovative learning- and user-experience design are important in attracting and engaging future audiences.

The Kellogg Company wanted to incorporate food trucks into a sales meeting focused on culinary trends — and tapped a visionary young entrepreneur to pull it off.

The Huntington Convention Center of Cleveland has its own farm — not to mention a full-time intern who’s helping study bee-colony collapse.

Hotel nights, direct spending, tax revenue — these numbers capture just a fraction of what face-to-face gatherings mean. As the
events industry aims to articulate its true value to lawmakers and the general public, the narrative needs to include both dollars and difference-making efforts.

There were both short- and long-term impacts to Cleveland’s economy from hosting the 2016 Republican National Convention.

The convention center has been hosting an open house each year since 2010.

The “Decision to Attend 2” study quantifies what makes your attendees want to go to your meetings.

Sonoma County Tourism’s new CEO on recovering from the wild fires that burned Northern California in October — including how meetings can help.

Post-Maria, the Puerto Rico Convention Center didn’t sustain any major damage, making it a main hub for relief efforts.

A new survey, funded by the PCMA Education Foundation and sponsored by Marriott, reveals how corporate and association execs view the event professionals in their organizations and the business skills most valuable to them.

“I very much enjoy the difficult and challenging negotiations, the clients that really challenge you to do something differently.”

When Hurricane Harvey flooded Houston, the George R. Brown Convention Center prepared itself to shelter a thousand evacuees. They ended up with more than 10,000 — some of whom stayed for three weeks.