News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

Ixnay on the ‘Surprise and Delight’ Elements of Incentive Programs and Other Findings

The Incentive Research Foundation recently published a white paper summarizing facilitated conversations among incentive travel professionals who met in April in The Palm Beaches. Here’s a recap.

BY Michelle Russell June 14, 2021

5 Ways to Use Influencer Marketing to Drive Attendance

You should be cultivating influencer marketing to promote participation at your next event. Here’s how.

BY Connor Stewart June 11, 2021

Study Finds Event Marketers Continue to See Gaps in Event Tech

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.

BY Casey Gale June 11, 2021

What Are the Biggest Roadblocks to Post-Pandemic Business Travel?

Unpredictable airfares, fluctuating entry restrictions, and rental car shortages are just a few of the challenges facing travelers right now, according to travel writer Peter Greenberg, who spoke at Destination International’s recent CEO Summit.

BY Jennifer N. Dienst June 9, 2021

2 Associations Tweak Plans for Second Year of Digital Events

Convene checked in with two associations that produced digital events in 2020 to learn what they are doing differently this year. One leaned into interactive online opportunities for participants while the other went from complimentary registration to an “attainable” pricing model.

BY Casey Gale June 9, 2021

4 Fallacies Supporting the Argument That It’s Hard to Find Qualified Diverse Candidates

A recent Stanford Social Innovation Review article takes apart the notion that it’s more difficult to find qualified Black professionals than white professionals.

BY Michelle Russell June 8, 2021

How Redesigning a Hybrid Event’s Physical Space Led to Other Changes

This year marks the 20th anniversary of the Exhibition & Convention Executives Forum (ECEF), but in many respects, ECEF 2021 — making its debut as a hybrid event — will

BY Michelle Russell June 8, 2021

Chasing Down Viable Hybrid Meeting Solutions

PCMA’s Rocky Mountain Chapter held a hybrid/hackathon event on Global Meetings Industry Day designed for participants to arrive at a way to engage chapter members dispersed over several states throughout the year, online and in person.

BY Michelle Russell June 7, 2021

Top Takeaways from the May-June Edition of Convene

The latest issue of Convene offers ideas and insights for meeting professionals. Here are some of the top takeaways.

BY Convene Editors June 7, 2021

This Big Cheese Conference Promises Participants Online Interaction

When the American Cheese Society Annual Conference meets digitally in July, the organization plans to reimagine its popular in-person sessions, such as ‘Meet the Cheesemaker,’ in a virtual format.

BY Casey Gale June 7, 2021

DMOs as ‘Stewards and Brand Managers of the Destination’

William “Bill” Talbert III, president and CEO of the Greater Miami Convention & Visitors Bureau, discusses how DMOs and events have changed during his 30 years in Miami.

BY Casey Gale June 3, 2021

CVB Leader: ‘Hang On, It Is Going to Be a Wild Ride’

Karen Williams, CTA, plans to retire at the end of June after seven years as president and CEO of Louisville Tourism. It will be her second time retiring from the

BY Curt Wagner June 3, 2021

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